podcasting

Bridge Ratings’ 2017 trends: Streaming, podcasting, and smart speakers

Posted on by Anna Washenko

Bridge Ratings has published its recap of 2017, drawing several broad trends in the music and audio industry. The company’s wrap-up said that the number of streams in 2017 increased 40% over the total for 2016. It also offered insights on programming for on-demand streaming, such as using data about a playlist’s specific audience to encourage more frequent listening and when to ease up on a song that could be over-exposed to today’s highly connected listeners. Continue Reading →

Nielsen: 50% of U.S. households are podcast fans

Posted on by Anna Washenko

Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading →

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IAB launches first buyers’ guide for podcast advertisers

Posted on by Anna Washenko

The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading →

Personal Audio loses Patent Office challenge, podcasting patent remains invalidated

Posted on by Anna Washenko

The Electronic Frontier Foundation announced that a panel from the U.S. Court of Appeals for the Federal Circuit has unanimously upheld a ruling against the Personal Audio podcasting patent. The latest court decision is another win for both the EFF and the podcasting community after a few tense years in court. Continue Reading →