Media conglomerate E.W. Scripps has acquired podcast listening app Stitcher from global music service Deezer, which acquired Stitcher in October, 2014. The acquisition places Stitcher within Midroll Media, a podcast distribution and sales company, which Scripps purchased in July of last year. We spoke to Midroll exec Lex Friedman about what this means for Midroll Media. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
Guest columnist Steve Goldstein, CEO of Amplifi Media, shares his insights on The Podcast Consumer, the new podcast listening research released last week by Edison Research and Triton Digital. In his words: Eye-popping. Continue Reading
On-demand audio platform audioBoom has been chosed by the producers of hit podcast Undisclosed to exclusively represent the show in an exclusive premium ad sales agreement. The completed first season of Undisclosed generated over 80-million listens.
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Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.
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BuzzFeed Audio has partnered with audio messaging platform Rolltape to create new engagement tools for its Another Round podcast series. RAIN News spoke with Jessica Taylor, co-founder and CEO of Rolltape, about her company and the BuzzFeed partnership. A few key words kept popping up in the conversation: relationships, story, and community. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading
NPR more than doubled its revenue from podcasts in the past year, with similar growth projected for 2016. “We’ll probably more than double this year, and, the year before, it tripled year-over-year, so we’ve been seeing really great growth over the past three or four years in podcasting,” said Bryan Moffett. Continue Reading
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The paid subscription model presents an opportunity for podcasting, and an experimentation phase seems to be underway now, and accelerating. Different networks are taking different slants in setting up paywalls. There are parallels with the streaming music business.
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Podtrac, a podcast audience measurement company since 2005, today released the first monthly ranking of podcast shows and networks. Called the Podcast Industry Audience Rankings, the report is not just the first in a series for Podtrac, but the first ranker of its type for podcasting that we are aware of. It’s fascinating, even as questions abound. Continue Reading
Podcast network Acast has launched a new feature on its hosting platform that allows show creators alternative ways of monetizing their work. With Acast+, programs can charge listeners for exclusive access and premium audio content without advertisements. They can also make early releases available before they are published to the core app for a fee. Continue Reading
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Audience measurement in podcasting is the most notorious issue that producers and network distributors face. But, infamous though podcast analytics are, not everybody is unhappy. One thing for sure though: Data drives digital audio forward. Continue Reading