Nielsen’s mid-year music report revealed a continuing upward trajectory for digital sources, including audio streams nearly doubling since the first six months of 2015. Audio surpassed video as the top format for streaming, with a share growing from 44% in H1 2015 to 54% in H1 2016. Continue Reading
Nielsen’s Total Audience Report, released today, presents the latest data on radio’s U.S. listenership and how it compares to TV (including on-demand video and DVR watching) and general use of PCs, smartphones, and apps. AM/FM reach is impressive, TSL is nuanced, and smartphone use increases across all age groups. Continue Reading
Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen. Continue Reading
Spending on streaming services in Canada has increased since last year, according to the latest Nielsen Music 360 report for that country. The spend allocation revealed that paid streaming’s share across all Canadians rose from 2% in 2015 to 4% this year. Teens and Millennials have also doubled their allocation toward streaming. Continue Reading
A new Nielsen study explores use of media types across different generations. The Generational Snapshot study looks at media use and device penetration for three age groups: Millennials (18-34), Generation X (35-49), and Baby Boomers (50-67) and finds clear trends in their choices. Continue Reading
Nielsen released its comparable metrics report for Q4 2015. Radio’s weekly reach held steady at 93% for all adults over age 18. At the same time, there are underlying metrics that point to big shifts related to smartphone use and the habits of younger listeners. Continue Reading
Nielsen has voiced its intent to add a measurement system for on-demand audio and podcasts as part of its Digital Audio Ratings service. In this announcement, the ratings company promises to engage with one of the most vexing issues of the podcast industry — representing standard audience metrics to advertisers. Continue Reading
After years of development and months of teasers, Nielsen formally launched its streaming measurement service, branded Nielsen Digital Audio Ratings. Part of Nielsen’s broad Total Audience enterprise, which aspires to deliver comprehensive audience measurement of over-the-air and Internet television and radio, the new service offers analytics to Nielsen-subscribing radio stations that sell advertising across the digital divide. Continue Reading
Brief news items and worthy reads from around the web: One take on the licensing lawsuits…and a second opinion on them; Instagram, home of music superfans; Chris Price questions data deluge. Continue Reading
A new report from Nielsen, State of The Media: Audio Today, compiled listening figures from 2015 and confirmed the strength of radio’s reach. This report generally found a respectable performance for radio among younger generations, but time spent with the format was still markedly lower than for Generation X and Boomers. Continue Reading
Nielsen’s Q3 2015 comparable metrics report revealed the latest figures for media consumption, including strong results for radio. More than 90% of adults listen to radio each week, giving the medium more reach than TV, PCs, or smartphones. Continue Reading
Brief news items and worthy reads from around the web, all focused on podcasts and podcasting. Read on for questions about podcasts vs advertisers; Nielsen talking audience data; and why Gimlet Media doesn’t have an app. Continue Reading