Nielsen 9 - RAIN News

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Nielsen formally launches streaming ratings service for terrestrial webcasts

Posted on March 18, 2016 by Brad Hill

After years of development and months of teasers, Nielsen formally launched its streaming measurement service, branded Nielsen Digital Audio Ratings. Part of Nielsen’s broad Total Audience enterprise, which aspires to deliver comprehensive audience measurement of over-the-air and Internet television and radio, the new service offers analytics to Nielsen-subscribing radio stations that sell advertising across the digital divide. Continue Reading →

Quick Hits: Two takes on recent licensing lawsuits; Instagram and music; Chris Price interview

Posted on March 14, 2016 by Anna Washenko

Brief news items and worthy reads from around the web: One take on the licensing lawsuits…and a second opinion on them; Instagram, home of music superfans; Chris Price questions data deluge. Continue Reading →

Radio’s demographic reach: Nielsen compiles 2015 data in new report

Posted on February 25, 2016 by Anna Washenko

A new report from Nielsen, State of The Media: Audio Today, compiled listening figures from 2015 and confirmed the strength of radio’s reach. This report generally found a respectable performance for radio among younger generations, but time spent with the format was still markedly lower than for Generation X and Boomers. Continue Reading →

Nielsen finds radio reach holds steady in Q3 2015

Posted on February 19, 2016 by Anna Washenko

Nielsen’s Q3 2015 comparable metrics report revealed the latest figures for media consumption, including strong results for radio. More than 90% of adults listen to radio each week, giving the medium more reach than TV, PCs, or smartphones. Continue Reading →

Quick Hits: The podcasting edition

Posted on February 18, 2016 by Anna Washenko

Brief news items and worthy reads from around the web, all focused on podcasts and podcasting. Read on for questions about podcasts vs advertisers; Nielsen talking audience data; and why Gimlet Media doesn’t have an app. Continue Reading →

On-demand streaming as radio programming’s crystal ball

Posted on February 17, 2016 by Anna Washenko

Much of the discussion around streaming music positions the medium as a rival to radio. But a new blog post from Nielsen explains how radio professionals could change their thinking to see on-demand streaming as a source of programming intel. Continue Reading →

Nielsen releases first Music 360 Report on China

Posted on February 3, 2016 by Anna Washenko

Nielsen has turned its analytical lens to China with the launch of a new Music 360 Report focused on that country. It is the first time the company has examined a market outside North America for its music listening and consumption habits. The findings show a country with large potential interest in music, but faced with economic stratification. Continue Reading →

Nielsen’s 2015 year-in-review for Canada

Posted on January 11, 2016 by Anna Washenko

Nielsen has released data reviewing 2015 for the Canadian music market. Total number of streams in the year exceeded 25.6 billion, with 7.8 billion of those from audio and a sweeping 17.8 billion for video. The results from Canada, especially in album performance, mark an interesting contrast to the big U.S. Nielsen report released last week. Continue Reading →

Nielsen 2015: Radio reaches, streaming soars, consumers spend, and Adele

Posted on January 8, 2016 by Anna Washenko

We’ve got our hands on the full Nielsen 2015 Music Report. The results offer fascinating insights into radio, streaming, music discovery, music spending, and how dominant Adele really was last year. Continue Reading →

U.S. streaming doubled in 2015 (Nielsen)

Posted on January 6, 2016 by Anna Washenko

Nielsen Music’s latest data shows that streaming doubled in the U.S. in 2015. Billboard has a first look at the company’s reports from the recently concluded year. The total songs streamed increased from 164.5 billion in 2014 to 317.2 billion last year. Continue Reading →

Nielsen Q3 SoundScan finds streaming doubles

Posted on October 8, 2015 by Anna Washenko

The latest quarterly SoundScan report from Nielsen found further growth in music streaming and further declines in digital downloads. It found that 232 billion tracks were streamed in the first nine months of 2015, up 96.4% from the year-ago period. Continue Reading →

Nielsen 360 Report finds big online audience, but little online spending

Posted on September 15, 2015 by Anna Washenko

Nielsen has released highlights for its 360 Music Report of 2015. One of the highlights of Nielsen reports are the breakdowns on music spending. For the total population, online music streaming services accounts for 7% of annual music spend, and 11% goes to digital tracks or albums. Cost was the top reason for listeners in selecting a streaming service, and it was part of the top two reasons for people to not subscribe. Finally, this year’s report found that AM/FM and satellite radio was the top discovery engine. Continue Reading →