Larry Rosin: Why Is iHeartRadio Not Growing?
by Larry Rosin
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading
iHeartMedia
iHeartMedia proposes reducing webcast royalty rates by 80%
by Brad Hill
iHeartMedia has proposed reducing the royalty rate webcasters pay to artists and labels, cutting the existing rate set for terrestrial webcasters by 80 percent. The suggested royalty amount is less than half of Pandora’s suggested rate, which in turn is about half the rate suggested by SoundExchange, which represents music labels. iHeart’s argument is based on its negotiated deal with Warner Music Group, which provides lower royalty rates in exchange for greater exposure of Warner music. Continue Reading
iHeartMedia appoints new CTO for iHeartRadio Network
iHeartMedia announced that Adam Denenberg has been appointed as chief technology officer for the iHeartRadio Network. In this role, Denenberg will oversee the technology strategy and vision for the online radio platform, including technical direction, new product R&D, and technology infrastructure across the network of websites. Continue Reading
iHeartMedia updates audience metrics for iHeartRadio
In announcing its third-quarter financial results iHeartMedia revealed some key updates for iHeartRadio. The streaming platform hit 56 million registered users as of September 30. The current figure marks growth of 43% year-over-year. Continue Reading
iHeartMedia taps former Microsoft exec as new CMO
iHeartMedia has hired Gayle Troberman to join the company as executive vice president and chief marketing officer. Troberman most recently served a brief executive stint at IPG Mediabrands, but previously worked for 16 years at Microsoft. She held multiple advertising and marketing positions at the tech company, and eventually rose to the rank of chief creative officer. Prior to this hiring announcement, Troberman worked with iHeartMedia as a consultant on the project to rebrand itself from the Clear Channel name. Continue Reading
iHeartRadio now integrates with Android Wear smartwatches
With wearables no longer just the purview of science fiction movies, more and more content companies are revamping their services for access on the new technology. The latest is iHeartRadio, which is now available on Android Wear devices. Continue Reading
iHeartMedia in major partnership with Omnicom; we talk with Jeff Howard about the goals
iHeartMedia (formerly Clear Channel) has announced a partnership with Omnicom Media Group, the media services division of Omnicom Group, a leading global advertising company.
The deal gives each company special access to assets, information, and technology of the other. We spoke with Jeff Howard, President, National Sales at iHeartMedia. “We’re looking for companies that want to transform the industry,” he told RAIN News. Continue Reading
iHeartMedia research investigates the power of audio advertising on brains
iHeartMedia, the conglomerate formerly known as Clear Channel, released new data from a study in partnership with Neuro-Insight about the brain’s response to different types of communication. The results showed that radio advertisements performed better than television advertisements for the same companies. Continue Reading
Clear Channel becomes iHeartMedia
In a breakthrough announcement, Clear Channel today renamed the company iHeartMedia.
“Clear Channel announced today that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact,” according to the press release. Darren Davis, President of iHeartMedia, remarked in an email, “iHeartMedia reflects the momentum of iHeartRadio and how consumers and advertisers engage seamlessly across our diverse live media platforms — broadcast radio, digital, mobile, social, TV, outdoor and events.” Continue Reading