iHeartMedia

iHeartMedia in major partnership with Omnicom; we talk with Jeff Howard about the goals

Posted on by Brad Hill

iHeartMedia (formerly Clear Channel) has announced a partnership with Omnicom Media Group, the media services division of Omnicom Group, a leading global advertising company.

The deal gives each company special access to assets, information, and technology of the other. We spoke with Jeff Howard, President, National Sales at iHeartMedia. “We’re looking for companies that want to transform the industry,” he told RAIN News. Continue Reading →

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iHeartMedia research investigates the power of audio advertising on brains

Posted on by Anna Washenko

iHeartMedia, the conglomerate formerly known as Clear Channel, released new data from a study in partnership with Neuro-Insight about the brain’s response to different types of communication. The results showed that radio advertisements performed better than television advertisements for the same companies. Continue Reading →

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Clear Channel becomes iHeartMedia

Posted on by Brad Hill

In a breakthrough announcement, Clear Channel today renamed the company iHeartMedia.

“Clear Channel announced today that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact,” according to the press release. Darren Davis, President of iHeartMedia, remarked in an email, “iHeartMedia reflects the momentum of iHeartRadio and how consumers and advertisers engage seamlessly across our diverse live media platforms — broadcast radio, digital, mobile, social, TV, outdoor and events.” Continue Reading →