Triton Digital signs iHeartMedia for local digital audio metrics

In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading

iHeartMedia establishes Hispanic brand management team as category grows fast

iHeartMedia announced the launch of a new Hispanic brand management team. The new group will offer strategic guidance to the company’s Hispanic brands and connect advertisers with iHeartMedia’s Hispanic audience. Hispanic listeners are a growing category for the U.S. radio and music markets, and many media companies are working to better serve them. For instance, last week, Univision announced plans for an IPO. Continue Reading