iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
iHeartMedia is partnering with Insomniac for the launch of a dance music station tied to the Electric Daisy Carnival event, happening June 16-18 in Las Vegas. The EDC Radio station, debuting April 28, will be exclusive to iHeartRadio. It will feature 24/7 programming focused on the dance genre alongside original content. Continue Reading
iHeartMedia has hired Donna Pickett as its new EVP of marketing, digital products. She will be tasked with boosting the performance all of the media company’s digital streaming businesses. Continue Reading
iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative. Continue Reading
We are delighted to share news sent to us from iHeartMedia: Steve Keller, CEO of iV, has been awarded the iHeartMedia Scholarship for Leadership in Audio Innovation, a program conducted with the Berlin School of Creative Leadership. RAIN News readers have a chance to meet Steve Keller next Tuesday at RAIN Online Audio Advertising Summit, where Keller is showing his work. Continue Reading
Billboard published its Power 100 list for 2017. The ranking includes several prominent leaders in the streaming music industry from companies including Apple Music, iHeartMedia, and Pandora. Spotify Chairman/CEO Daniel Ek took the No. 1 spot. Continue Reading
Podcast specialist ART19 has entered a partnership that will bring its API (application program interface) to iHeartMedia. ART19’s API will allow its podcast publishers whose shows appear on iHeartRadio to access more advanced data about how people are listening. Continue Reading
As promised in September, iHeartRadio has launched its two-tiered subscription product: iHeartRadio Plus, and iHeartRadio All Access powered by Napster.
Both are being rolled out in beta today, with a free 30-day trial. The new subscriptions service features two breakthrough functions: replaying and saving songs from live radio. Continue Reading
iHeartMedia released financial results for the third quarter. In announcing the results, iHeart’s leadership kept the focus forward on upcoming digital projects. “This quarter, we were excited to announce the reimagining of live radio with our two new subscription services, iHeartRadio Plus and iHeartRadio All Access,” Bob Pittman said. Continue Reading
iHeartMedia has partnered with Advertising Age to create a podcast called Tagline. The twice-a-month podcast will focus on the advertising, marketing and communications industries, with experts giving an inside look at their work. Continue Reading
The rumor mill was buzzing earlier this week about iHeartMedia’s plans to enter on-demand streaming. Now, America’s biggest broadcast group has announced that it has two such services in the works, both due to launch in January 2017. Details are scarce, but there is one important feature. Continue Reading