Podcast measurement firm Podtrac has revised two of its Podcast Industry Ranking charts for November audience size, citing IAB podcast measurement guidelines. The action removed iHeartMedia from the Top 10 Podcast Publishers chart, and the Top 10 Snackable Podcasts chart (formerly Top 15 Snackable Podcasts). Continue Reading
iHeartMedia has hired Dr. Michele Madansky for the role of Executive Vice President of Insights, Research and Data Analytics. Madansky is filling a role that had been held by Radha Subramanyam, who departed iHeartMedia to work at CBS. Subramanyam is now the EVP, Chief Research and Analytics Officer for CBS Television Network. Continue Reading
Brief news items and worthy reads from around the web: First reactions to Sonos One. iHeartMedia gets a dose of reality (TV). What’s the deal with iPhones and FM chips? Continue Reading
iHeartMedia introduced the new lineup of original iHeartRadio podcasts during the IAB Upfront in New York this week. The media company is adding four original shows to its podcast platform, which has more than 8,500 shows available. Continue Reading
iHeartMedia Networks Group President Darren Davis has agreed to a four-year contract extension, a month before his 25th anniversary with the company. He began his iHeart (and radio) career as an intern at WASH-FM in Washington, D.C. Continue Reading
In the Q2 iHeartMedia earnings call yesterday, President, COO, and CFO Rich Bressler held forth on company vision. Not unpredictably, he evangelized iHeart’s dominant reach as the largest U.S. radio company, with particular comparisons to the Entercom/CBS Radio merger. He also made an interesting comparison. Continue Reading
iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
iHeartMedia is partnering with Insomniac for the launch of a dance music station tied to the Electric Daisy Carnival event, happening June 16-18 in Las Vegas. The EDC Radio station, debuting April 28, will be exclusive to iHeartRadio. It will feature 24/7 programming focused on the dance genre alongside original content. Continue Reading
iHeartMedia has hired Donna Pickett as its new EVP of marketing, digital products. She will be tasked with boosting the performance all of the media company’s digital streaming businesses. Continue Reading
iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative. Continue Reading
We are delighted to share news sent to us from iHeartMedia: Steve Keller, CEO of iV, has been awarded the iHeartMedia Scholarship for Leadership in Audio Innovation, a program conducted with the Berlin School of Creative Leadership. RAIN News readers have a chance to meet Steve Keller next Tuesday at RAIN Online Audio Advertising Summit, where Keller is showing his work. Continue Reading