Edison Research has released the latest edition of its Podcast Consumer Tracker to subscribers. In a blog post, the company publicly shared shared the most popular genres for weekly listeners during the third quarter of 2019. Continue Reading
Edison research has launched a new subscriber-only research series called Podcast Consumer Tracker, described as “the first successful endeavor to present a unified look at audience information at the publisher/network level.” Continue Reading
Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading
The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
Edison Research had a busy time in Dallas last month, with one presentation at the RAIN Summit and two during the Radio Show. All of the talks shared the company’s latest statistics in both digital and broadcast audio. Continue Reading
Today Edison Research globally introduced The Infinite Dial South Africa in an 8:00am ET webinar. The results show a digital listening market that is less developed than the USA and Australia in some ways, including podcasting. Continue Reading
Westwood One shared some recent insights about smart speaker use and ownership, including some Q2 2019 data from the Edison Research Share of Ear analysis. Rates of ownership show no signs of slowing, with 30% of Americans now owning a smart speaker in the second quarter of this year. Continue Reading
Edison Research has been recognized with the 2019 Content Marketing Award for Best Use of Original Research in Content Marketing. The Content Marketing Institute bestowed the award for Edison’s work on The Infinite Dial 2018 research survey. Continue Reading
Edison Research has been going international with The Infinite Dial this year. Shortly after announcing plans to bring its audio survey to South Africa, the company shared that The Infinite Dial Germany will debut later this year. Continue Reading
Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading
The Infinite Dial study is continuing to spread its international footprint. Edison Research announced that the survey will be conducted for the first time in South Africa this year. The results are slated to be presented in late August or early September. Continue Reading