Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
Edison Research had a busy time in Dallas last month, with one presentation at the RAIN Summit and two during the Radio Show. All of the talks shared the company’s latest statistics in both digital and broadcast audio. Continue Reading
Today Edison Research globally introduced The Infinite Dial South Africa in an 8:00am ET webinar. The results show a digital listening market that is less developed than the USA and Australia in some ways, including podcasting. Continue Reading
Westwood One shared some recent insights about smart speaker use and ownership, including some Q2 2019 data from the Edison Research Share of Ear analysis. Rates of ownership show no signs of slowing, with 30% of Americans now owning a smart speaker in the second quarter of this year. Continue Reading
Edison Research has been recognized with the 2019 Content Marketing Award for Best Use of Original Research in Content Marketing. The Content Marketing Institute bestowed the award for Edison’s work on The Infinite Dial 2018 research survey. Continue Reading
Edison Research has been going international with The Infinite Dial this year. Shortly after announcing plans to bring its audio survey to South Africa, the company shared that The Infinite Dial Germany will debut later this year. Continue Reading
Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading
The Infinite Dial study is continuing to spread its international footprint. Edison Research announced that the survey will be conducted for the first time in South Africa this year. The results are slated to be presented in late August or early September. Continue Reading
Edison Research has published its Infinite Dial 2019 report for Canada, its second exploration of the audio consumption habits for the market. The results are based on more than 1,000 phone surveys in the country, offered in both English and French, during the first quarter of the year. Continue Reading
The Australia-specific version of The Infinite Dial, the industry’s benchmark consumer survey of listening, is set for release in a webinar Wednesday evening, May 8. A conference in Australia got a first look. A few key statistics shared here. Also the webinar registration link. Continue Reading
Edison Research has released a teaser for the next annual installment of its Share of Ear investigation into U.S. audio consumption. The company published a slide from its upcoming 2019 report tracing growth in Internet-delivered audio. Continue Reading
Pandora has partnered with Edison Research and Carat for an investigation into co-listening, when more than one person is tuned in to the same audio at the same place and time. The results mark a first analysis of this listening activity and its impact on streaming audio ad impressions. Continue Reading