ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading
The Share of Ear survey from Edison Research has been charting trends in U.S. audio consumption since 2014. In that time, several new trends have emerged, such as a heavy shift toward subscription streaming and a surge of interest around podcasting. However, a new blog post from the company noted that with all of those gains, one particular listening category has been in decline. Continue Reading
Triton Digital and Edison Research have set a date for the release of the latest data from their Infinite Dial research report. The survey will be broadcast live and online on Wednesday, March 6 at 2pm Eastern. The Infinite Dial regularly assesses habits and trends for audio in the United States, including topics such as podcasting, smart speakers, and AM/FM radio. Continue Reading
Edison Research and NPR have released the latest edition of The Smart Audio Report, with December 2018 survey results about smart speakers. The past year saw the addition of 14 million new smart speaker owners for a total of about 53 million people. That equates to roughly 21% of adults in the United States. The product segment is still firmly in the early majority phase of adoption. Continue Reading
Results of a major new consumer research study performed by Edison Research, supported by Pandora and Omnicom MediaGroup, has been released today. top-line takeaways include frequency of station switching among AM/FM listeners, and desire for digital technology in dashboards. Continue Reading
Edison Research and Triton Digital have released their Podcast Consumer Canada 2018 report, assessing the audio format’s audience and popularity among Canadian listeners. The analysis reveals familiar trends in terms of who is tuning into podcasts most and what their common behaviors are. Continue Reading
If you weren’t able to attend Podcast Movement in Philadelphia, you can still catch up on a few of the top takeaways from the keynote by Edison Research SVP Tom Webster. The talk, titled The Next Frontier in Podcasting: 100 Million Listeners, explored the gap between the high rates of people who are familiar with the term podcasting and the lower rates of people who have actually listened to a show. Continue Reading
The Spring 2018 edition of The Smart Audio Report, produced by NPR and Edison Research, will be released tomorrow (Wednesday July 18) in a 1pm webinar. It is a key research report about the adoption and use of smart speakers, arguably the most important new distribution platform since smartphones. In a teaser release, NPR and Edison have revealed a few key findings. Continue Reading
Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading
Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading
The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading
The Infinite Dial 2018 shows steady growth in online audio. The latest installment of the research project found that 64% of survey respondents, or an estimated 180 million people, listened to online audio in the past month. Weekly online audio listening has risen at an even more dramatic clip. Continue Reading