iHeartMedia President Rich Bressler called digital “a nice add-on to broadcast radio,” particularly in the social outreach of its main brand and its hundreds of stations. And he had more to say about programmatic advertising keeping the company in parity with natively digital media. Continue Reading
Triton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website. Continue Reading
Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading
AdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers. Continue Reading
Here’s another collection of interesting items coming out of SXSW for the music, audio, and digital realms. Today’s stories center on programmatic advertising and unusual happenings at the Spotify House. Continue Reading
This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
STRATA released results from the latest of its quarterly ad agency surveys. The responses found that 54% of agencies are more interested in streaming audio than they were a year ago. The Q4 2015 survey also addressed questions about programmatic buying, which has also gained in interest among agencies. Continue Reading
In the latest expansion of its programmatic technology reach, Triton Digital has reached a partnership with Adforce.com to operate the a2x platform in several European national markets where Adforce.com will be the exclusive operator. Continue Reading
MixRadio has signed on to use the Digital Audio Exchange (Dax) run by UK media company Global. The streaming audio platform will use Global’s exchange to monetize its inventory. Dax was created in 2014 as a hub for direct and programmatic advertising. Continue Reading
Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading
Triton Digital announced a new partnership with Audio.Ad that will see the digital audio ad company’s inventory added to Triton’s a2x programmatic ad exchange. Audio.Ad specializes in the Latin American and U.S. Hispanic markets. Continue Reading
Big Mobile, an Australia-based mobile solutions company for advertisers, announced a partnership with Triton Digital that will integrate Triton’s a2x programmatic exchange and bring it into the Southeast Asia countries in which Big Mobile operates. Continue Reading