Download the Whitepaper Programmatic buying is a trend that will increasingly influence the online audio marketplace. What impact will it have? Programmatic Fast-Tracks Revenue Growth for Digital Audio whitepaper is free of charge. Downloading subscribes you to RAIN News. Key Topics: Digital… Continue Reading

Tuesday, June 2 – 2pm EST Programmatic Fast-Tracks Revenue Growth for Digital Audio Programmatic buying is a trend that will increasingly influence the online audio marketplace. What impact will it have? Hear WideOrbit EVP of Digital and Programmatic Brian Burdick,… Continue Reading

RAIN Summit Europe 2015!

In association with: Partners: For sponsorship info, contact Brianna Pulliam Brianna@rainnews.com RAIN Summit Europe was hosted by Kurt Hanson and Brad Hill in London, at The Royal Institution, Monday November 9th. It was the 4th Annual RAIN Summit Europe. REGISTER|AGENDA |SPEAKERS  The 4th… Continue Reading

September 29, 2015 For sponsorship info, contact Brianna Pulliam Brianna@rainnews.com Media Partner Join RAIN’s Kurt Hanson and Brad Hill in Atlanta on Tuesday September 29th for RAIN Summit Atlanta, a partner event to The Radio Show produced by NAB and… Continue Reading

DAAST specification for audio ad serving now in adoption phase

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading