RAIN, the leading knowledge and networking organization for online audio and the digital evolution of radio, is pleased to announce that Bill Wilson, CEO of Townsquare Media, will keynote RAIN Summit Dallas on September 24. Bill Wilson has been a digital frontrunner in music, internet media, and radio for over 25 years. Continue Reading
This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading
Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading
Triton Digital announced that its Yield-Op supply side platform was recognized by ExchangeWire as The Wires APAC 2019 Best New Product or Service – Sell Side. The awards honor the best uses of ad tech in all aspects of media sales for the Asia-Pacific region. Continue Reading
DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers. Continue Reading
In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading
RAIN News has confirmed that Brian Benedik, currently VP and Global Head of Revenue at Spotify, will leave the company at the end of September. The departure is wholly Benedik’s decision, and the company is starting a search for his successor. Continue Reading
Triton Digital has added another new client integration for its a2x programmatic audio advertising exchange. Centro, an advertising technology provider, will integrate its Basis digital media platform with a2x. Continue Reading
Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
Triton Digital has signed another new client. It has landed an agreement with MCOT Public Company Limited, a public media broadcaster in Thailand. Triton will provide management and monetization of MCOT’s digital audio and podcast content. Continue Reading