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adStream: An ad built to harvest registration data

Posted on by Brad Hill

adStream is an ad-stalking journal in streaming audio.
In the relentless pursuit of streaming ads, we encounter plenty of “companions.” Companion ads are (usually) banners that accompany audio spots in streams. Tracking the banner impressions is difficult, and companions are secondary to audio advertising which interrupts the stream and captures the listener’s attention. We found an interesting one, with a single purpose. Continue Reading →

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Data drives digital revenue for broadcasters: a conversation with Paul Cramer

Posted on by Brad Hill

Broadcast radio competes with pureplay streaming audio in two ways. First, in a platform-vs-platform context, over-the-air is pitched against Internet delivery. Second, radio station webcasts compete for share of advertisers that are building digital campaigns to reach targeted audiences. We reached out to Paul Cramer of Triton digital to dig into data, smart impressions, and programmatic advertising. Continue Reading →

Podcast One issues takedown demand to Stitcher; we talk to Norm Pattiz

Posted on by Brad Hill

Podcast producer, ad-repping company, and listening platform Podcast One issued a takedown demand to podcast listening app Stitcher, calling for the removal of Podcast One programs from the Stitcher platform. We spoke with Podcast One founder Norm Pattiz about the situation status, and what it means for podcasting. Continue Reading →