RAIN Notes: Wednesday, September 13
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Top ten popular podcasts consumed in affluent households (Edison Research)
In an interesting data slice, Edison Research has published a top-10 list of podcasts that index highest in households whose incomes exceed $100k. Among the audio data gathering ecosystem Edison is uniquely able to create such a list, via its thorough survey work in which 40,000 podcast listeners are interviewed in detail. Click for the graphic result. Continue Reading
Nine new shows enter Triton’s Australian Podcast Ranker
In an encouraging sign of variety, nine podcasts debuted on Triton Digital’s Australian Podcast Ranker in August. The most impressive jump into the list is Australian True Crime, a Bravecasting show on the Acast platform that enjoys 265,000 listeners and 1.1-million… Continue Reading
RAIN Notes: Tuesday, September 12
— Small-biz Victory (Acast)
— World’s Best Tailgate? (ESPN)
— Synthetic Personalities (Jacobs Media)
Podtrac top 20 shows: 4 non-repeats after two years
In the “Nothing succeeds like success” category, we observe that only four non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for August 202, compared to the same ranker from August 2021. Click for the comparison graphic, and the original ranker. Continue Reading
RAIN Notes: Monday, September 11
iHeartPodcasts tops Podtrac (again), plus RAIN Remix
In the Top Podcast Publishers ranking in August from Podtrac, leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
NPR adjusts to revenue realities with flat budget projections for -23/24
In the wake of whiplash change, calm fiscal waters appear to prevail at NPR. In a presentation of the public radio giant’s topline finances for fiscal 2022-2024, a small drop of 2.4% is projected for 2023. (The 023 fiscal year… Continue Reading
Podcast ad rates continue to dip in August (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved slightly downward in July, across most measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.24. Click through for the long trend chart. Continue Reading
Podcast launches continue to decline — new low in August
We see a continuing five-month trend manifesting in the monthly podcast metrics published by Listen Notes. As was the case last month August’s new podcast launches dropped, to just over 11,000 new shows from the previous month (13,521), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
RAIN Notes: Thursday, September 7
— Degrees (Kevin Bacon)
— End of a [Short] Era (NPR)
— Truly Artist Centric (Mark Mulligan)
Luminary opens select podcasts from walled garden; signs with Acast for distro & sales
Today we learn of a strategic partnership that brings podcast network Luminary together with global podcast platform Acast. Six Luminary exclusives will leave the walled garden for Acast’s open platform. Additionally, Acast will serve as Luminary’s monetization agent for those… Continue Reading