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There’s weekly listening and “heavy” listening: Westwood One Podcast Download, fall 2020 report

Posted on by Brad Hill

One key takeaway from the drop of Westwood One’s annual Podcast Download report, released last Friday, is that “heavy” podcast listeners (6+ hours per week) are increasing. There is much more to this sprawling 65-page study, which covers podcasting’s rebound from the Covid disruption, listening apps, age breakdowns, and behavior of “newcomers” and “pioneers.” Click through for charts, key points, and the download link. Continue Reading →

“Driving the Green Book” podcast to launch with distinctive cross-platform Apple integrations

Posted on by Brad Hill

Macmillan Podcasts is launching a new show, Driving the Green Book, which will be extended into Apple Maps, Apple Music, and Apple Books. The podcast, which officially drops tomorrow (but we see the first episode online today), will serve as the hub of a cross-platform suite of experiences. While we hear of many enterprises connecting podcasts to television and movies, this one is different, crossing online media categories. Click through for details and to hear the trailer. Continue Reading →

AdLarge’s cabana joins Triton Digital’s Podcast Metrics

Posted on by Brad Hill

A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30.  Continue Reading →

Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Posted on by Brad Hill

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.  Click through for charts. Continue Reading →

ART19 Media launches — new content and direct sales division, and a comedy network

Posted on by Brad Hill

Podcast platform ART19 is synchronizing with its IAB Podcast Upfront appearance to announce ART19 Media, a new content creation and direct sales division. This expansion is based on the company’s well established enterprise hosting and technology firm. Coordinated with the launch is Misfit Toys, the company’s new comedy co-op, is being curated by comedian Jimmy Pardo and his longtime co-host and collaborator Matt Belknap. Continue Reading →

IAB Podcast Upfront Day 2

Posted on by Brad Hill

The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading →

“Recode Decode” podcast to become “Decoder with Nilay Patel”

Posted on by Brad Hill

One of the most tech-oriented interview shows, Record Decode, hosted by Kara Swisher, is ending this fall. It will be rebooted as Decoder with Nilay Patel. Patel, Executive Editor of Vox Media-owned The Verge, made the announcement during Vox’s presentation at Day 2 of the IAB Podcast Upfront. As a concurrent announcement, Kara Swisher is starting a new podcast in collaboration with The New York Times, called Sway. Continue Reading →

IAB Podcast Upfront: Day 1 notes, pics, Will Ferrell’s laugh line, much more

Posted on by Brad Hill

The IAB Podcast Upfront 2020 expanded during this COVID-limited year to three days, from its traditional one-day theater show. So, thinking about it, not so much COVID-limited and COVID-enhanced. The trade-off? Sacrificing in-person networking for an expanded slate, many more personalities, and a quicker-moving experience. Will Ferrell had the best laugh of the day. Continue Reading →

New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

Posted on by Brad Hill

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading →