RAIN Notes: Tuesday, May 23
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Summertime audio consumption set to rise (Veritonic)
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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Podcast network Goalhanger goes with Spotify-Megaphone for host-read and DAI advertising
Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
Paul Riismandel: What Is Brand Lift in Digital Audio and Podcasting?
In his first guest column at RAIN News, Paul Riismandel (Chief Insights Officer & Partner, Signal Hill Insights) offers a deep and detailed dig into the meaning and functions of “brand lift” — that oft-mentioned and much valued attribute of successful audio ad campaigns. “Brand lift lets performance marketers put a microscope on their ad copy and messaging,” Paul says — and he also itemizes important questions which get answered using brand lift studies. Much more — click to read.
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The popularity and politics of podcasts: Insights from Pew Research Center
From a large-scale survey (5,132 U.S. adults surveyed in December), the Pew Research Center has released results about the popularity of podcasts and the habits of listeners. It’s a big study with deep analysis provided by Pew. We cover key takeaways and a couple of nuances. Click for metrics, graphics, and a link to the full study. Continue Reading
“Imagine a world…” — predictions of video supremacy in podcast production (Riverside)
Riverside, a leading audio+video content production platform used by many leading podcasts, released a study called Future of Video Podcasting for Brands 2023. It contains over 20 slides of data from a survey of 672 global production professionals who create podcasts for their companies. Click for a roundup of metrics and graphics.
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RAJAR Q1: Radio has 88% reach; digital tuning at 74% (where DAB still prevails)
In the RAJAR (Radio Joint Audience Research) report for Q1, we see that 88% of the UK audience tunes into radio stations at least weekly. And the average listener consumes 20.4 hours of live radio per week. Click through for more metrics, an infographic, and link to download the full report. Continue Reading
YAP Media’s “new era of podcasting” (Podcast Upfront presentation)
YAP Media Founder and CEO Hala Taha kindly sent RAIN News the presentation deck she delivered at the IAB Podcast Upfront last week. YAP Media was founded around the Young and Profiting podcast, created and hosted by Taha. The YAP network has grown to 15 podcasts. The deck is notable for the range of data sources cited across 23 slides. Click for details, selected slides, and a download link. Continue Reading
RAIN Notes: Thursday, May 18
— Too Much (Russ More)
— Audio’s Future (Chris Peterson)
— Show Me The Growth (Heather Osgood)
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New York Times launches dedicated listening app, NYT Audio
The New York Times, producer of leading news podcast The Daily, and owner of Serial Productions and voice narration provider Audm, has launched NYT Audio, a dedicated mobile listening app. We complain about the iOS-only launch, and enumerate the product’s many features. Continue Reading
TikTok connects with Apple Music to benefit rights-holders
Immensely popular video sharing app TikTok has opened a connection with Apple Music whereby users of both services can leverage TikTok as a discovery mechanism for their personal music collections. More such connections are expected, which is good for the music business. Continue Reading
Audacy delisting: CEO David Field “hopeful” of relist, shares broad plans
As Audacy drops off the Wall Street radar (delisting info HERE), the company plans to push back. A written request will be filed within 10 days, according to a widely distributed press notice. Audacy President and Chairman David Field has voiced a two-point plan. Click for details. Continue Reading