The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation in New York yesterday. Click for explanation, graphics, and a link to video. Continue Reading
iHeartMedia has created a formal division for its branded podcasts, called Ruby. iHeart claims the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. Click for show and talent details. Continue Reading
The Interactive Advertising Bureau (IAB) released its seventh annual Podcast Advertising Revenue Study alongside its Podcast Upfront showcase in New York. The $4B number makes a good headline, but there is much more. Click for key metrics and trends supported by graphics.
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Triton Digital has announced that global advertising marketplace Audacia has chosen Triton to connect publishers and advertisers in the Asia Pacific (APAC) region. The partnership will give Audacia access to Triton’s exchange of audio publishers across all types of audio. Click for details and quotes.
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— Collecting Knowledge (Tom Webster)
— Conversion (Jack Myers)
— A Rose By Any Other Name (Fred Jacobs)
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Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
In what might be the first podcast credibility ratings service, watchdog company NewsGuard has launched a data product for podcast streaming platforms which will, in the company’s words, “enable safe, responsible advertising on news and information podcasts.” Click for a lot more detail. Continue Reading
by Steve Goldstein
Streamlining is essential in any business, RAIN columnist Steve Goldstein asserts, from AT&T to Amazon to Major League Baseball … and, podcasting. Thanks to the creep of complexity, it’s taking more time to make an episode of a show or traffic an ad. Steve has got suggestions. Continue Reading
Dow Jones and TuneIn have announced a collaboration in which WSJ Radio will join the streaming audio giant with a dedicated 24-hour channel. TuneIn Premium subscribers will hear an ad-free presentation; anyone can listen to the ad-supported version. It’s not the first audio dance for Dow Jones. Continue Reading
— From Sirius to Soundrise (Eileen Bagshaw)
— Moving On (Mathew Passy)
— A Category for Every Podcast (People’s Choice Podcast Awards)
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