Global technology and services company Triton Digital announces this morning that it now includes podcast consumption data from YouTube in the company’s IAB-compliant Podcast Metrics product.
Triton adds this information to the basic announcement: “Additionally, the integration empowers publishers to seamlessly consolidate video metrics from a variety of programs, allowing you to choose any range of metrics including date range and country.”
A Podcast Metrics Demos+ study conducted by Triton Digital and Signal Hill Insights found that 28% of monthly podcast listeners surveyed name YouTube as the platform they use most often to consume podcasts. Triton notes that this new data linkage is motivated by a commitment to “moving the podcast industry forward.”
“YouTube’s influence on video podcasting is undeniably transformative and this integration marks a significant step forward for Triton Digital,” said Sharon Taylor, SVP Podcast Strategy & Product Operations, Triton Digital. “We’re confident that this will revolutionize the way podcasters engage with their audience, opening up a world of possibilities for content monetization and audience growth.”
“Video has added another dimension connecting podcast creators with their audiences,” said Kai Chuk of YouTube, “The measurement and reporting of views provides critical insights to podcasters as they continue to produce the high quality content audiences want and deserve, giving publishers a more holistic view of podcast performance data.” Chuk was hired a year ago to manage and develop YouTube’s podcast category.