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64% reduction in digital audio ad spending; some new money added in major ad dollar shifting (Advertiser Perceptions)

Posted on by Brad Hill

Advertise Perceptions has issued a report called the Coronavirus Effect on Advertising Report. It’s a trade survey of marketing and sales execs, one-third marketers and two-thirds agency buyers. Digital audiio is presented. The purpose is to determine how ad spends are shifting among media categories during the coronavirus disruptions, and to project how and when those shifts will play out through 2020. Continue Reading →

February streaming rises with Pandora bump (Webcast Metrics)

Posted on by Brad Hill

Stream listening jumped in February compared to January, according to Triton Digital’s Webcast Metrics Top 20 Ranker. The year-over-year view showed a 3% decline. The monthly jump was fueled mostly by Pandora, the every-month leader of the group; the streaming giant gained 4% over january in a reversal of a months-long incremental decline. Continue Reading →

NOW That’s What I Call Music! gets free mobile streaming option in UK

Posted on by Anna Washenko

A streaming music app co-owned by Sony Music and Universal Music is adding a free tier. The labels operate NOW That’s What I Call Music! brand, which includes the NOW Music app for both iOS and Android mobile devices in the UK. The app now offers a free, ad-supported counterpart to its usual mid-tier subscription of £4.99 per month. Continue Reading →