Podcast hosting and technology platform Megaphone sent out the first of what the company promises to be monthly business updates. this one, for September, headlines with number of downloads for that month: 750-million. Click through for quotes. Continue Reading
In June, PRX and Google announced a new year of the accelerator, training, and funding program that was first formed in October, 2018. Today comes the announcement of winners. Twenty podcast teams from around the world, working in six languages across 11 countries, will benefit from training, mentoring, and funding up to $12,000 each. Click through for all the details. Continue Reading
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
In the second day of the three-day IAB Reach virtual conference, Pandora hosted a panel to discuss the role of digital audio in advertising campaign planning. Two executives on the buy side — Ritu Trivedu from Mindshare and Jeff Hagen from The Coca-Cola Company — discuss how audio fits in, and its unique requirements. Continue Reading
Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading
A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading
Spotify’s latest podcast licensing deal is with Dr. Brené Brown, podcaster and research professor at the University of Houston. Brown’s existing podcast, “Unlocking Us,” is included in the exclusive distribution. “Unlocking Us” is ranked # 33 in Triton Digital’s U.S. Podcast Report for average weekly users. Continue Reading
Bloomberg is reporting that podcast network Wondery is for sale, hopin to attract a buyer in the $200-400-million range. This according to unidentified sources for the Bloomberg report. According to those sources, Wondery revenue will surpass $40-million this year. Continue Reading
COVID couldn’t stop it. RAIN’s eminently successful Canadian business conference continued with its third annual presentation, this time with a new name: RAIN Digital Canada. Continue Reading
AdsWizz has announced that it is a finalist in three OMMA Awards. The OMMA Awards (Online Marketing Media and Advertising) exist to honor agencies and advertisers that engage and advance digital advertising. Click through to see the categories. Continue Reading