"https" - RAIN News

SXM Media heads Top Podcast Networks list from Edison

Posted on May 17, 2022 by Brad Hill

In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading →

Australian podcast ad spend jumped up in Q1; 15 top spenders listed

Posted on May 16, 2022 by Brad Hill

iHeartPodcast Network Australia, operated by media group ARN, has partnered with Magellan AI to quantify ad spend, and the top spenders, in the Aussie market during Q1. The headline number: Overall ad spend on podcasts grew 52% in Q1, year over year. Click for more metrics and the top spenders list.
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Quill Podcasting launches CoHost and survey results: Podcasters need more audience growth

Posted on May 16, 2022 by Brad Hill

Podcast ad agency Quill (whose awards program we covered in March) has launched a new podcast hosting platform called CoHost, and inaugurated the service with a survey of 155 podcasters. Click for key learnings and service points. Continue Reading →

Covid is over for podcast listeners; good news for podcast advertisers

Posted on May 15, 2022 by Brad Hill

The title of this piece over generalizes about Covid, but a newly released “Podcasting Today; Insight for Advertisers” study from Nielsen makes the broad point: Podcast listeners say they resuming pre-Covid activities that include purchases of products and services, and that is clearly good for podcast advertisers. Click for some stats and graphs. Continue Reading →

RAIN Notes: Friday, May 13

Posted on May 13, 2022 by Brad Hill

Jottings of Note

— Globalized (Acast)

— Setting Direction (WNYC Studios)

— Incoming CFO (TuneIn)

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Edison Top 50 Podcasts: More new additions than previous lists

Posted on May 13, 2022 by Brad Hill

Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
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Steve Goldstein: Podcasting’s Biggest Challenge is Listener Retention

Posted on May 13, 2022 by Steve Goldstein

by Steve Goldstein

In the latest guest column from Steve Goldstein, he observes the limited shelf space in podcasting: “In podcasting, the average listener gets to five shows each week. That’s it. For many, time is not elastic.” There is an ABCD solution. Continue Reading →

IAB Podcast Upfront 2022: The presentations of Day 3

Posted on May 12, 2022 by Brad Hill

The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 3.
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Comedy rules Edison Research “Top Podcast Genres” ranker

Posted on May 12, 2022 by Brad Hill

Edison Research has released its U.S. Top Podcast Genres, By Reach list, representing U.S. listening over four quarters: Q2/2021 through Q1-2022. Comedy is atop the ranker, followed by News and Society & Culture in the #3 spot. “Comedy” is a difficult genre to nail down. Click for details. Continue Reading →

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