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The Download on Podcasts: Influencers, hall-of-famers, and ratings winners

sponsored by PodcastOne

When do we know that a media category has attained maturity? Many answers to that, the most viable probably being a thriving and sustainable financial ecosystem. But a more fun answer is when various groups give out awards designed to celebrate excellence and separate cream from crop. Continue Reading

Scripps buys Stitcher from Deezer, augments growing podcast empire

Media conglomerate E.W. Scripps has acquired podcast listening app Stitcher from global music service Deezer, which acquired Stitcher in October, 2014. The acquisition places Stitcher within Midroll Media, a podcast distribution and sales company, which Scripps purchased in July of last year. We spoke to Midroll exec Lex Friedman about what this means for Midroll Media. Continue Reading

The Download on Podcasts: Pioneers of podcast streaming are gaining traction

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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading

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2016 Predictions: Industry thought-leaders peer into the new year for online audio

Happy New Year!
In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. This year will carry forward the audio industry’s reputation for disruptive change. RAIN News is pleased to present predictions from 23 thought-leading guest futurists Continue Reading