Opportunities and challenges for radio (MIDiA Research)

In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading

Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading

Triton Digital Australia Podcast Report: Wondery joins; 5.5M downloads/month reported by Aussie pub

Triton Digital released the latest edition of its Australian Podcast Ranker for a reporting period that includes the month of April — specifically, March 30 through May 3. Wondery makes its first appearance in the list, with 14 shows in the top 100. An Aussie magazine reveals podcast download figures that Triton doesn’t make public. Continue Reading