by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading
Magellan AI has posted its Top 15 spenders, movers & shakers list for July. NBCUniversal is perched as the biggest advertiser, mainly for Peacock, its new streaming TV app which launched on July 15 — $668-thousand was spent across 69 shows to promote Peacock. Click through to hear one of its ads. Turner Broadcasting and Quibi also received spotlight treatment from Magellan. Continue Reading
Pod Drop features new and returning podcasts. Today — two CNN news shows drop, Carlos Watson brings great interviews chops to his podcast, and a podumentary about a student-operated marijuana black market syndicate. Continue Reading
The Australian Podcast Awards have sent our PR with details of this year’s program. The info includes submission date (September 1) rules changes from last year, and a full listing of categories and their descriptions. Click through for specifics, and to download the official PDF. Continue Reading
We received a notice that Lloyd Braun’s Whalerock Industries has founded a new podcast network: Echoverse, which will be devoted to science fiction, supernatural, and fantasy programming. No podcasts are live yet, but nine are planned. CEO Mark Stern has a deep background in TV and film. Accordingly, Echoverse will serve as both a podcast network and an incubator of extensible content for film and TV. Click through for details. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the PRX controversy, Libsyn’s financials, Spotify strategy, and an illuminasting infographic of the media corporate landscape. Continue Reading
We’ve been writing about AudioGo, the audio advertising buying platform from AdsWizz, for over a year, as it moved through a public beta. During this time the service added testing partners including Entravision and Berkshire Hathaway HomeServices. Today the company announces that the service is emerging from beta into a full-on ad-buying service available to all. The platform now has several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. The cost of entry is surprisingly low. Continue Reading
Thought Apple wasn’t very keen on online radio? Yeah, James Cridland did too. In this guest column, the famed radio futurologist reviews the newly rebranded Apple Music 1 Radio. Continue Reading
In the first online-only version of the annual IAB Podcast Upfront, the virtual format is allowing a greatly expanded version of the event. The 2020 edition of this podcast showcase to advertisers expands from one day to three days. While past years have spotlighted 12 podcast networks at most, this year will feature 20. The speaker list is loaded with celebrities. Click through for details. Continue Reading
Google has raised its game in programmatic audio. Google’s broad digital advertising platform, Ad Manager, is getting audio programmatic for the first time. Additionally, Google’s DV360 is enhancing its existing tools. DV360 is the abbreviated brand name of Display & Video 360, formerly called DoubleClick. The systems stumbles over RSS feeds, perhaps slowing adoption ion podcasting, though independent distribution platforms like Spotify and Pandora work fine. Continue Reading
Through its parent company AudioValley, Targetspot has announced the hiring of mario Cabanas as Chief Operating Officer. The notice comes with confident language around Targetspot’s resilience during and following COVID-19. Two other directorial hires accompany the announcement. Furthermore, AudioVally lists 15 open roles located in Europe on its jobs page. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the Cumulus Media tower sale, the gender unbalance in top podcasts, Amazon’s rules, Sticher’s revenue, the rise of Ashley Flowers, and more. Continue Reading