Boomers are a tough podcast demo, but worth winning (Edison Research / NPR)

Posted on by Brad Hill

In nearly every listening metric, the Boomer generation lags younger groups when it comes to involvement in online audio generally, and podcasting specifically. That’s the conclusion of an interesting and revealing collection of data from Edison Research and NPR. Boomers act differently from younger groups in key audio-related behaviors, making older listeners clearly identifiable and attractive. Click for takeaways and a link to the study. Continue Reading →

Spotify launches “broadcast-to-podcast,” connecting two of its acquisitions

Posted on by Brad Hill

Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading →

James Cridland’s International Radio Trends: AI starts making radio ads

Posted on by James Cridland

by James Cridland

“Good job I don’t write radio commercials any more,” observes guest columnist James Cridland, who has explored AI in that regard. The result? Synthetic commercial copy, read by a synthetic voice. Click through to hear it. Also: The world’s biggest broadcaster, statistics about Canadian radio, and more. Continue Reading →

NPR guides 8.8M followers away from Twitter in reaction to “government-funded” label

Posted on by Brad Hill

NPR’s most recent content post on Twitter is dated April 4 — a piece of political news. After that post, Twitter CEO Elon Musk applied this identifying label to NPR’s account: “Government-funded media.” This morning we see a tweetstorm of NPR links to the network’s other social sites and public resources, as NPR quits Twitter and guides 8.8-million followers to other social sites. Continue Reading →

SoundStack launches automated SoundExchange royalty reporting for webcasters

Posted on by Brad Hill

Audio-centric content delivery network SoundStack is announcing today the launch of automated royalty reporting for its member webcasters. This first iteration of the new feature is specifically for SoundExchange royalties — those are the statutory rates for the use of recordings. The reporting feature is built into SoundStack Insights, the platform’s general data center for customers. Continue Reading →