Google’s Android Auto: “Look What I Can Do!”

Roger Lanctot is Associate Director of Strategy Analytics, and a thought leader in the connected-car space. He is an influential voice in the field of automotive infotainment systems, and safety, in cars of the present and future. In this article, Roger Lanctot questions whether Google’s Android Auto initiative is ready for primetime. Do Google and Apple suffer from attention deficit disorder? Continue Reading

adStream: Competitive ads

Should radio and Internet radio platforms run ads for competitors? In the battle for “share of ear,” this is a question we have examined from a number of angles. During our recent ad-stalking, we spotted Google advertising its streaming service (Google Play All Access) on Pandora. the call to action lifted us right out of Pandora into Google. Continue Reading

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Radio’s digital marketing opportunities: a RAIN Summit Indy focus (and conversation with Gordon Borrell)

On September 9, at the Indiana Convention Center in Indianapolis, RAIN Summit Indy will spotlight and break out an emerging topic: how local radio stations can expand their businesses beyond the single revenue stream of ad sales, via marketing and providing digital services to local businesses.

RAIN spoke with Gordon Borrell about the opportunity for radio to develop this new, high-potential business line. Continue Reading

Mobile advertising will surpass radio and print this year

New research from eMarketer proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Starting this year, mobile advertising will surpass radio ad revenue, newspaper ad spends, and magazine advertising. Continue Reading

ROK Mobile launches music app and limited cell-phone service

One month ago we reported that ROK Mobile was gearing up for a July 4 launch of its music app (ROK Music) and unlimited cell-service. Both have happened, though the wireless service portion is a tightly limited roll-out. Here’s the deal: $50/month for unlimited streaming, and a brand new music service. T-Mobile is in the unlimited-music space now, too. Can ROK differentiate itself enough to lure consumers? Continue Reading