EFF will argue against Personal Audio podcast patent in hearing

The Electronic Frontier Foundation will have a hearing today with the U.S. Patent and Trademark Office to argue its case for invalidating key claims of patents that Personal Audio has used to sue podcasters. The group’s legal counsel says that Personal Audio didn’t invent anything new or non-obvious related to podcasting, and thus should not have a patent. Continue Reading

Audio’s “Theater of the Mind”: A chat with Slacker’s head of content Jack Isquith

After our review of Slacker’s inventive new app, which represents a meaningful re-launch of the brand and its content focus, we wanted to dig deeper. Jack Isquith, SVP of Strategic Development and Content Programming, joined us on the phone for a chat about his priorities and the thinking behind Slacker’s reinvention. Continue Reading

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TargetSpot sharpens data-driven audience targeting with Quantcast integration

Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers. Continue Reading

adStream: One advertiser’s use of native ads in podcasts (AUDIO)

Following our recent examination of native advertising growth for streaming audio, we were on the prowl for live campaign examples in podcasts. We found two instances of a podcast campaign by Casper mattresses, and those two examples demonstrate the range of ad-libbing that is possible when a podcast host is responsible for the marketing presentation. Click to listen. Continue Reading

Bose is hiring a cloud music services exec; will it join the streaming sector?

Bose may be positioning itself to move beyond the hardware realm and add a listening service to its catalog. Hypebot has unearthed a job posting for a Senior User Experience Designer: Cloud Music Services at the respected sound company. The description calls for somebody who will “lead design and prototyping of our next generation streaming music platform and ecosystem of products.” According to the post, the ideal candidate would have work experience at one of the many streaming music companies dominating the digital airwaves. Continue Reading

Beth Murphy, Deezer’s new CMO, on a U.S. launch and growing Stitcher

Deezer announced the appointment of Beth Murphy as its new chief marketing officer. She will lead the global brand in addition to guiding efforts in product marketing, product management, acquisition, engagement and customer service in the U.S. and worldwide. We asked her about the company’s plays for Stitcher and a full launch of its streaming service in the U.S. Continue Reading