Jennifer Lane: Selling Mobile Audio

by Jennifer Lane

Latest research released by Juniper Research projects that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. Advertisers, drawn to the personalized and timely targetability that advertising on mobile devices offers, will drive spending on those devices to 44 per cent of total digital ad spend by 2019. RAIN CEO Jennifer Lane suggests a reinvention. Continue Reading

France making renewed push on digital radio

France’s Conseil supérieur de l’audiovisuel, also known as the CSA, has announced that it plans to launch a public consultation about digital terrestrial radio by the end of May. This consultation is expected to decide which regions of the country should be the next to receive digital radio infrastructure. More than a dozen French cities are up for consideration, and the new digital stations are projected to go on-air by September 2016. Continue Reading

Rumor Fact(ory): Spotify to curtail freemium to three months?

Digital Music News is reporting that Spotify may place some restrictions on its freemium listening tier. Unnamed sources have told that site that the free, ad-supported access could be limited to just three months under a new proposal. This is the type of change that labels and publishers have been pressuring the streaming service to make, and the leaders at Universal and Sony seem to be the driving force behind the rumored proposal. Continue Reading