Programmatic solves liquidity problem in streaming audio ads: RAIN/WideOrbit webinar report

In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading

Report shows growth in radio and streaming, declines in physical and digital sales

Pricewaterhouse Coopers released a report about the global entertainment and media markets. The research covered both the radio and music market segments. The report found that radio had total revenue of $20.67 billion in 2014. On the other hand, the music industry was valued at $15.06 in 2014 and total recorded music revenue was $6.01 billion. Continue Reading

MusicWatch measures music service competition; Apple must differentiate its upcoming offering

Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading

NPR queries consumers and industry leaders on the perfect streaming scenario

NPR has launched a new series dubbed “Streaming at the Tipping Point.” This collection of articles will address both the business and cultural impact of the transition to streaming, reflecting on the changes in how we experience music. One piece collected interviews with a range of individuals, including industry members, about what they thought a perfect world would be for streaming. Continue Reading