YouTube to adopt RSS feeds for podcasts
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
RAIN Notes: Tuesday, August 22
— Returning (Dominick Milano)
— Importance (Hollywood Reporter)
— A Dream Role (Stacy Goers)
Podcast listeners split over how a podcast should be defined (Coleman Insights / Amplifi Media)
In a survey of 1,000 15- to 64-year-old podcast consumers in the United States, 75% say a podcast should be defined as ‘audio-only or available with video,’ 22% say a podcast is ‘audio-only,’ while 3% define a podcast as ‘video-only. This and other results from Coleman Insights and Amplifi Media. Presentation Thursday at Podcast Movement. Continue Reading
Triton Digital integrates YouTube views in Podcast Metrics
Global technology and services company Triton Digital announces this morning that it now includes podcast consumption data from YouTube in the company’s IAB-compliant Podcast Metrics product. “YouTube’s influence on video podcasting is undeniably transformative,” said Triton’s head of podcasting Sharon Taylor. Continue Reading
PodcastOne readies public offering in September
LiveOne is a Nasdaq-traded entity, but PodcastOne stock will live on one of many public exchanges, some of which are affiliated with Nasdaq. Click for details.
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Apple beefs up podcast subscription platform with three meaningful additions
Apple has news for podcasters as Podcast Movement begins in Denver today. In one of the most feature-laden upgrades we’ve ever seen, three new (and important in our view) tools are added to Apple for podcasters. Click for details, descriptions, and screenshots. Continue Reading
RAIN Notes: Monday, August 21
— Celebration (Pew Research)
— It’s a struggle (Insider Intelligence)
— MusicTok (Music Business Worldwide)
AdvertiseCast inks “Beautiful Anonymous”; host Chris Gethard emotionally describes the dealmaking
Libsyn subsidiary AdvertiseCast has signed an exclusive ad representation agreement with the podcast Beautiful Stories From Anonymous People, created, produced. It’s hosted by comedian Chris Gethard, who made a formal statement for the press release. Then he recorded a much deeper and emotional explanation on his podcast. Continue Reading
With Spotify’s recent raise, major music services are settled at $10.99 subscription level
Spotify made news during its Q2 earnings report (See RAIN HERE and HERE) for raising its monthly Spotify Premium subscription rate from $9.99 to $10.99. Investor reaction, as a whole, could be characterized as “It’s about time.” Our survey of current music subscription pricing does support some investor impatience with Spotify, with six competing services having already boosted to that level.
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RAIN Notes: Thursday, August 17
Acast partners with Podscribe, rejecting Spotify attribution solutions — (with Spotify response)
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Spotify tops Edison podcast network ranker (Q2)
Edison Research released the Q2 edition of its U.S. Top Podcast Networks ranker. It sorts the 10-position list by reach of each network’s shows. Unlike server-side rankers which measure downloads, Edison’s output is based on thousands of survey interviews. Continue Reading