Rumor Fact(ory): Music Key changes and trouble possibly brewing at YouTube

We learned recently that the official YouTube Music Key launch has been postponed, and two new rumors circulating about the popular video platform could provide some insight as to why. First, there has been speculation that YouTube is aiming to make Music Key part of a bigger subscription video service, positioning it as a rival to Netflix and Hulu as well as to music-centric streaming platforms. The second rumor is that music labels may be questioning the current status quo of YouTube’s ad-supported model. Continue Reading

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The Download on Podcasts: The complexity of native advertising in public radio podcasts

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.

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Apple earnings call shares enthusiasm but few numbers about Apple Music

Apple hosted a conference call to discuss its quarterly earnings this week, and the talk briefly touched on Apple Music. The tech company’s top brass didn’t reveal many hard numbers about the streaming platform’s first weeks. CEO Tim Cook said that “millions and millions” of consumers are enrolled in free trials and added that Apple is “thrilled about the response” to the service. Continue Reading

New partnership brings Beatport exclusives to Spotify

SFX Entertainment has entered into a partnership with Spotify. This new arrangement will bring music and video content from Beatport to Spotify’s streaming service. Brand new Beatport CEO Greg Consiglio said that the company is in the midst of building out new content partnerships with other distribution channels, but Spotify is the only one that will get access to Beatport’s new music exclusives. Continue Reading