RAIN Notes: Wednesday, November 8
Edison Research Top 50 U.S. podcasts: Rogan + two-year comparison
Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading
Acast “On track” to profitability in Q3 report
Stockholm-based global podcast company Acast released a Q3 financial report which also serves as an interim report covering January – September. Acast says that growth “was mainly attributable to North America where net sales increased by 55%.” Europe also delivered upward metrics (+25%) and all other markets averaged 24%. Click for more. Continue Reading
Spotify’s 2024 royalty scheme shifts payouts upward; significance is debated
Spotify has announced change to its royalty payout calculation, limiting royalty eligibility to tracks which exceed 1,000 streams per 12-month period. Whereas in the past, sub-1,000 tracks earned negligible royalties, now those tracks will be taken out of the calculation entirely. This change will create meaningful results. Continue Reading
What types of podcast listeners are which types of consumers? (Signal Hill / Triton Digital)
We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
Global music, a $40B business: Blip or trend? (Pivotal Economics)
Ex-Spotify exec, author (Tarzan Economics) and independent researcher Will Page has released his annual figure for the total global value of music copyrights. He calls it a milestone and a triumph for music in the scope of all media channels. It’s an important read. Continue Reading
RAIN Notes: Monday, November 6
— Seeking (The Podglomerate)
— The Smartest (Tom Truitt)
— Certainty (Acast and Buzzfeed Studios)
LEADERS: Middle East for podcasts; LATAM for music streaming; Western Europe for radio (GWI/eMarketer)
An interesting chart consolidates data compiled by GWI. It is a table which compiles time spent consuming podcasts, streaming music, radio, and other media categories — across seven global regions. Continue Reading
RAIN Notes: Thursday, November 2
— Metrics of Talk (Edison Research & NPR)
— Hitching (Digiday)
— Patronage (Mark Mulligan)
One-billion: Audioboom’s inventory expansion and the AdRip tool
Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading
Tenderfoot TV deepens connection with Resonate, acquiring its Originals portfolio
Podcast network Tenderfoot TV has acquired Resonate Originals, the original podcast portfolio of the Resonate podcast production company. Tenderfoot will continue its existing relationship with the production services portion of Resonate. Click for details. Continue Reading
Podcast ad rates stay in tight range as October CPM is released (AdvertiseCast)
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading