Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading
Rights management and revenue distribution company BMI has released its annual report (HERE). While the public document does not contain a detailed financial breakout, some success metrics are described by President and CEO Michael O’Neill. BMI is a PRO (Performance… Continue Reading
— Easily Digested (Westwood One)
— Super-serving The Underserved (Steve Pratt)
— Investments Needed (E.B. Moss)
Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading
— Royalty Complexity (Will Page)
— The Winner Will Be… (Radiocentre)
— Radio Metrics On Social (Jacobs Media)
Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading
In a public memo to its Artificial Intelligence customers, Google Cloud promises to take responsibility for legal challenges arising from using Duet AI, one of the company’s AI engines. The memo was posted by two Google Cloud executives. Read for a deeper explanation. Continue Reading
— Corpus Electrica (Manoush Zomorodi)
— The Apple Influence (Ross Adams)
— Transition (Eric John)
The Recording Industry Association of America (RIAA) has identified voice-cloning services as threats to musicians’ intellectual property, and reported Voicify particularly to the U.S. government. Voicify.ai was the only service called out by name, though it certainly is not the only service in the game. The RIAA makes two specific complaints. Continue Reading
Podchaser, an Acast company, is releasing a new ad verification layer to its tech stack. Called Airchecks, and honoring the radio heritage of that term, the product leverages AI to analyze keywords and patterns in podcast waveforms. Two main goals propel this venture. Continue Reading
Podcasters who distribute on Spotify (the dominant podcast delivery system by far) are recipients of a substantial upgrade of tools for managing the Spotify portion of their businesses. The just-announced upgrade is in three parts, emphasizing presence, insights, and monetization. Click for details and screenshots. Continue Reading
In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading