Ben Shapiro loses podcast sponsors after live event, bringing a new spin to “brand safety”

Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading

AudioBoom 2018 financials: revenue & CPM leap upward above bottom-line loss

UK-based podcast company AudioBoom, which is publicly traded on the London Stock Exchange, released its full-year 2018 financials. In a story familiar to leading streaming music services, the bottom line is in the red even as revenue jumped upward, and the earning per thousand listens (CPM) likewise spiked. It is a growth picture after a rough road in 2018. Continue Reading