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Acast podcast company launches in France

Podcast company Acast is rolled out in France. Yann Thébault, a former Spotify director, has joined Acast to lead the French operations. Acast France will focus on support for independent podcasters and publishers, work with media groups and brands, and further development of the domestic podcast market. A study last year by Médiamétrie found that the country has more than 4 million monthly podcast listeners.

“Launching in France is the natural next step for Acast – it’s a market where the appetite for podcasting from a creator, listener and advertising point of view is starting to explode,” Acast CEO Ross Adams said. “We have big plans – global expansion is a real focus for Acast in 2019 and beyond, as well as working with content in as many different languages as possible. Yann’s rich experience and love for audio means he is the perfect person to take us into such an important market for Acast.”

“France is a dynamic market that has historically been known for its high radio consumption,” said Thébault. “The podcast market is now booming and represents a real growth opportunity for Acast. With our ability to address every need of both independent podcasters and publishers – including hosting, distribution, marketing, measurement and monetisation – we are able to bring innovative and tailored solutions for podcasters, advertisers and listeners.”

Anna Washenko

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