James Cridland’s International Radio Trends: Data, data everywhere

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Diving into data from the RAJAR MIDAS in the UK, the Radio Alive presentations in Australia, and the Infinite Dial Germany. Continue Reading

Survey: 75% of agencies and marketers are talking about podcast advertising

Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading

Share of Audio survey: Live radio still tops Aussie listening, podcasting almost doubles

Live radio is still the leading audio format in Australia, but its dominance has declined slightly from last year. That’s a key finding from the fourth annual GfK Share of Audio survey from Commercial Radio Australia, which tracks listening habits and trends for Australian audiences. The survey found that live radio is responsible for a 61.3% share of all audio listening. Continue Reading