Slate partners with Pocket for “Stories Behind the Podcasts”

Slate has made an interesting partnership between its podcast division and Pocket, the Mozilla-built app which offers topical reading collections. Slate will put podcast-specific reading collections onto Pocket. The project is called “Stories Behind the Podcast.” We like how it crosses over media categories and broadens the podcast experience. Continue Reading

Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look likeā€¦ and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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The Download on Podcasts: On demand really is on demand as listeners embrace streaming

sponsored by PodcastOne

Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.
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The Download on Podcasts: Podcasting’s new year’s resolution (or should be)

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Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading

The Download on Podcasts: Google steps up to podcasting, but not enough

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The announcement from Google that it would add podcasts to its Play Music interactive music service shines a light into the gloomy and under-competitive realm of podcast discovery in Android devices. But it’s a relatively dim ray of light compared to the bold discovery paths that Apple provides to its audio users. Continue Reading