Podsights released an update to its Podsights Benchmark Report series, this one analyzing data collected in Q1 through Q4 of 2020. During that span the report collected 2.5-billion impressions across 1,274 campaigns bought by 421 brands at a total cost of $65-million. Click through for details, graphs, and a link to freely download this dense and informative report. Continue Reading
In its latest podcast network alliance, Triton Digital is announcing that All Things Comedy (ATC) is moving its shows to Triton’s Omny Studio division for creation, management, and distribution, and will use Triton Digital’s measurement tools for those podcasts. ATC aggregates over 50 podcasts owned by comedians. Continue Reading
Audio ad-tech company AdsWizz has won a Digiday Award as the “Most Innovative Technology Platform.” That specific program being awarded is Dynamic Creative Optimization, which enables marketers to dynamically generate 10-million unique audio creative ad variations. Continue Reading
Last August we covered a new and original smart-speaker audio campaign for Lucky Charms, created by short-form audio producer SpokenLayer. Today we learn that the “Lucky Charms Magical Mission” creative has won the Digiday Award for Best Audio Campaign in 2020. The win is a watermark for the company’s extension from short-form audio production to creative studio work. Continue Reading
Mixcloud LIVE, a realtime video-streaming addition to the Mixcloud recorded-audio experience for DJs, is out of a nine-month beta testing period. We tested the platform from the listener perspective and found it exceptional. Continue Reading
NPR is the leading podcast network in both types of measurement used by Triton Digital in the company’s most recent U.S. Podcast Report. NPR also grabbed both #1 spots in the Top 100 Podcasts rankers, with a show that posted 840 episodes in the four-week measurement period. The top network lists are almost unchanged from the previous reporting period. Click through for details. Continue Reading
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro grapples with the often-overlooked, always-challenging topic of podcast content moderation. Should podcasting undergo the level of scrutiny that social networks do? Along with these ruminations, the column catches up with news from Spotify, Apple, and elsewhere. Continue Reading
NuVoodoo is rolling out results of its latest Ratings Prospects Study. It is the 17th edition of this ongoing bi-annual survey work. In the field, the survey questioned nearly 3,500 people ages 14-54 in January. NuVoodoo says the results indicate important insights for marketing radio brands in 2021. In advance of upcoming webinars presented by the company, click through here to see preliminary stats and graphs. Continue Reading
Pandora is celebrating the 5th birthday of the launch of Thumbprint Radio, a playlist based on each user’s “thumbs up” action — a legacy Pandora feature across all usage tiers. The formula mixes thumbed songs with other tracks which Pandora’s… Continue Reading
In the latest addition to Triton Digital’s globe-spanning clientele, Jagran New Media has turned over its podcast content to Triton’s advertising technology, and its Omny Studio unit, to distribute and monetize Jagran’s podcasts. Jagran New Media is the digital division of Jagran Prakashan Limited, India’s preeminent media and communications group, serving 80-million users. Continue Reading
The comedy podcast Off Book: The Improvised Musical Podcast has jumped from Earwolf, a division of Stitcher, to ART19 which will host the show and handle all sales. Continue Reading
Spotify has dropped a group of audiobooks — nine of them — comprising public domain classics read by known actors. The effort is barely a toe in the water of audiobook creation and distribution, but Spotify got its arms around podcasting in little more than two years. So heads up, Audible. Click through for deets. Continue Reading