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Acast adds keyword targeting to podcast advertising, citing the supremacy of context

Posted on by Brad Hill

If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading →

Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For

Posted on by Brad Hill

The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading →

Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

AdLarge partners with boostr for digital audio order management and customer retention

Posted on by Brad Hill

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading →

Triton partners with Tru Optik to add political leanings to digital audio audience targeting

Posted on by Brad Hill

Triton digital is sending out an interesting announcement this morning: The company has linked up with Tru Optik Political Data Cloud to offer digital audio advertisers audience targeting by political inclination. These segments include Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided. It’s easy to imagine that the availability of these targeted segments could bring more political ads into digital audio during this election season.  Continue Reading →

Pandora releases playlists to illustrate a connection of sound and color

Posted on by Brad Hill

In what should be a treat for synesthetes, Pandora has released seven interesting playlists intended to demonstrate a relationship between sound and color. Unsurprisingly to those who know of his work, Steve Keller (Sonic Strategy Director at Pandora) is involved  in the project and authored an explanatory blog post. Keller invokes Russian painter Wassily Kandinsky, who asserted that music and color could not be separated. Keller’s thesis is that Kandinsky wasn’t being metaphoric — there is a scientific basis to tyiong together these two sensual perceptions. Click through for a link to the playlists. Continue Reading →

Google advances its programmatic audio buying tools

Posted on by Brad Hill

Google has raised its game in programmatic audio. Google’s broad digital advertising platform, Ad Manager, is getting audio programmatic for the first time. Additionally, Google’s DV360 is enhancing its existing tools. DV360 is the abbreviated brand name of Display & Video 360, formerly called DoubleClick. The systems stumbles over RSS feeds, perhaps slowing adoption ion podcasting, though independent distribution platforms like Spotify and Pandora work fine. Continue Reading →