Tech

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Spotify’s new ad network promising “a new era for podcast advertising.”

Posted on by Brad Hill

Marketing it as a “first-of-its-kind audio advertising marketplace,” Spotify announced the Spotify Audience Network as part of its wide-ranging “Stream On” presentation. The promotional emphasis is on podcast advertising, but the marketplace itself includes music streamed to an audience of about 155-million listeners in Spotify Free. At the foundation of this initiative is the company’s Streaming Ad Insertion (SAI) tech. Continue Reading →

iHeartRadio introduces 3D / binaural audio for podcast production

Posted on by Brad Hill

iHeartRadio is announcing the launch of iHeart 3D Audio, using binaural recording and production techniques. The company will debut a new slate of podcasts in this new category of experiential media — Aaron Mahnke will be involved in that effort. Bonus episodes of The Ron Burgundy Podcast will also be created in 3D mode. Click through for a link to a demo reel. Continue Reading →

As Clubhouse takes off, Mark Cuban readies Fireside, a live audio sort-of-podcast app

Posted on by Brad Hill

The buzz and activity surrounding Clubhouse, a new audio social app for chatting and meetings, indicate an appetite for social audio experiences. Reports are swirling about a looming, well-funded competitor called Fireside, reportedly co-founded by Mark Cuban. Click through for what we know now, and perspective on a growing category. Continue Reading →

Acast grows programmatic sales revenue 215% in 2020, expects 10% of revenue in 2021

Posted on by Brad Hill

Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
Continue Reading →

Jim Pattison Broadcast Group chooses Triton Digital for stream measurement and podcast management

Posted on by Brad Hill

Triton Digital is announcing today that Canada’s largest private, western-based broadcast group, The Jim Pattison Broadcast Group, has become a Triton client for management, measurement, and monetization of its AM/FM online streams. The Pattison Group operates 45 FM stations and three AMs, along with three conventional TV stations and 17 online new portals in 28 markets. In all that there is a growing portfolio of podcasts. Continue Reading →

Veritone announces new capabilities to its radio advertising analytics and attribution

Posted on by Brad Hill

AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading →

Triton Digital enters deal with Sounder, bringing dynamic ad insertion to Sounder’s podcast platform

Posted on by Brad Hill

Podcast management and monetization platform Sounder is announcing today an alliance  with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading →