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iHeartRadio is announcing the launch of iHeart 3D Audio, using binaural recording and production techniques. The company will debut a new slate of podcasts in this new category of experiential media — Aaron Mahnke will be involved in that effort. Bonus episodes of The Ron Burgundy Podcast will also be created in 3D mode. Click through for a link to a demo reel. Continue Reading
The buzz and activity surrounding Clubhouse, a new audio social app for chatting and meetings, indicate an appetite for social audio experiences. Reports are swirling about a looming, well-funded competitor called Fireside, reportedly co-founded by Mark Cuban. Click through for what we know now, and perspective on a growing category. Continue Reading
Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
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Tru Optik, a TransUnion company, is announcing today a partnership with WideOrbit, the solutions provider for digital audio, broadcast, and TV. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising. Continue Reading
Triton Digital is announcing today that Canada’s largest private, western-based broadcast group, The Jim Pattison Broadcast Group, has become a Triton client for management, measurement, and monetization of its AM/FM online streams. The Pattison Group operates 45 FM stations and three AMs, along with three conventional TV stations and 17 online new portals in 28 markets. In all that there is a growing portfolio of podcasts. Continue Reading
Audio ad-tech company AdsWizz has won a Digiday Award as the “Most Innovative Technology Platform.” That specific program being awarded is Dynamic Creative Optimization, which enables marketers to dynamically generate 10-million unique audio creative ad variations. Continue Reading
Pandora is celebrating the 5th birthday of the launch of Thumbprint Radio, a playlist based on each user’s “thumbs up” action — a legacy Pandora feature across all usage tiers. The formula mixes thumbed songs with other tracks which Pandora’s… Continue Reading
RedFM is the largest private broadcast group in India. Triton Digital announces today that RedFM has selected Triton’s suite of podcast delivery and monetization for the group’s podcasts. The podcast network is called Red Podcasts, and we see a robust portfolio of 31 shows. Continue Reading
AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading
Global streaming music streaming service Deezer has put a stake in the ground of high-resolution audio with a new product called HiFi Room. The virtual room holds 15 exclusive playlists separated into music genres and classic album reissues. The collection is updated weekly, and is drawn from 52-million hi-rez tracks that Deezer has amassed. Continue Reading
Podcast management and monetization platform Sounder is announcing today an alliance with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading
If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading