Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.
Rhapsody announces a partnership with MQA, an audio technology company which creates high-resolution audio in file sizes small enough to stream, to offer high-quality audio in its white-label “Powered by Napster” business. High-resolution audio now joins a suite of technologies that companies can use to build audio streaming into their consumer-facing businesses. Continue Reading
Triton Digital announced this morning an integration of its programmatic audio platform with Google’s Display & Video 360, a global cross-category campaign planning system. Triton asserts that this integration creates “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.” Continue Reading
Stockholm-based podcast company Acast has announced the release of Access, an innovative technology which allows any Acast podcaster to establish premium-style content, establish a subscription price for it, and fulfill the entire strategy within the listener’s preferred podcast listening app. The concept ties together two previously incompatible features of podcasting. Continue Reading
This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. Continue Reading
Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading
Podcast tech company Megaphone crunched numbers related to how and when listeners use Apple Watches for podcast listening. Megaphone characterizes the results as a “stealth success story.” The report, posted by Megaphone’s data analyst Luke Riley, is HERE. Listening via… Continue Reading
UK creative agency A Million Ads has made a public release of its proprietary Studio:Podcast platform, which creates personalized audio ads for use in podcast marketing. The platform has been operating in a non-public version, with podcast tech company Acast. Continue Reading
Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading
Endel is an artificial intelligence platform that creates custom compositions for reducing stress, encouraging sleep, or other mood improvements. The app has been signed to Warner Music Group. Continue Reading
Triton Digital has expanded its relationship with family-owned media company Midwest Communications. Midwest will take advantage of Triton’s integration with Omny Studio and will use the platform to capture, edit, and distribute podcasts to listeners. Continue Reading
The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading
AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading