Comprehensive coverage of the podcasting industry and its business ecosystem.
The podcast industry convened in Los Angeles this week to share news and announcements for the second annual upfront event. Podfront LA included presentations from several notable networks. Here are the presentation summaries as described in the Podfront LA press release. Continue Reading
iHeartMedia is continuing to expand its podcasting empire with a new push into Spanish-language content. The company shared two developments for the Latinx audience: one with Enrique Santos and one with reVOLVER. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Audioboom has seen shifts in leadership over the past year, and now it is looking for an even bigger change. The podcast company confirmed that it is open to finding a buyer. Continue Reading
Acast is bringing its Aclass podcast education series to the United States for the first time. The series of free workshops is designed to reach communities and populations that are currently under-represented in the podcasting field. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading
Spotify has leveraged acquisitions to build up its podcasting empire over the past several months. Some additional details have emerged about the company’s big deal from last week, its purchase of sports-centric media operation The Ringer. Continue Reading
Megaphone is expanding into Europe. The U.S.-based company announced that its launch across the Atlantic begins today, with a new office opening in Germany. Continue Reading
Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading
Andy Bowers, co-founder of Megaphone, has departed the company. The business was initially spun out from Slate’s Panoply division in January 2016 as a podcasting content management system with services in monetization and distribution. Continue Reading
by Steve Goldstein
Steve recaps Spotify CEO Daniel Ek’s comments on the company’s podcast plans and pieces together how its top-level strategy is coming together. One big takeaway: things will happen fast. Continue Reading
As podcasts continue to grow as a creative operation, we can expect to see more brands looking to hop on the bandwagon. Casted is a software-as-a-service marketing platform that aims to reach that audience. Continue Reading