Comprehensive coverage of the podcasting industry and its business ecosystem.
Westwood One and Magellan AI teamed for an investigation into advertising on top 400 podcasts in the United States. Their review collected between the Q4 2018 and Q4 2019. The pair found that the number of podcast ads has risen on the back of similar growth in the number of episodes. Continue Reading
Pod Drop features new, interesting, and returning podcasts. Today: A history podcast hosted by John Meacham, a show about forgiveness with streetwise pastor Nadia Bolz-Weber, and a UFO encounter show from Aaron Mahnke. Continue Reading
Podcast companies have, understandably, been closely monitoring how listening habits are changing as a result of the coronavirus pandemic. Data about listening is key in how podcasts forge deals with advertisers, and brands’ ad budgets have also been impacted by the virus outbreak. Magellan’s latest blog post offers insights into the industries that are increasing their podcast ad spending. Continue Reading
by Dan Misener
Pacific Content’s head of audience development explores the macro and micro trends of how less commuting has changed podcast consumption during the coronavirus pandemic. Continue Reading
JioSaavn is expanding its podcast library with a new tool for independent creators. The India-based streaming service introduced YourCast, which lets podcasters upload their shows onto the platform. Continue Reading
Acast has hired Georgina Holt to be its new managing director for the UK, Ireland and ROW regions. She will be responsible for driving both commercial and content growth for the podcasting company. Holt has nearly two decades in the media and publishing industries, most recently at The Stylist Group. Continue Reading
Podtrac has shared a new batch of weekly listening figures, in its continued tracking of COVID-19 podcast listening.. The company found that podcast consumption continued a dip for the week of April 13-19, was mainly flat from the previous week. Click through for more metrics and charts. Continue Reading
Adding to the heap of COVID-19 statistics charting the undulations of podcast listening in March/April, Voxnest today unleashes an update based on its internal tracking. The headling numbers show double-digit growth: Overall podcast listens have increased 42%, and European listening is up 53%. U.S. listening has dropped. Continue Reading
Spotify’s headline for today is the launch of podcast playlists. By itself, that’s not a tectonic announcement, as spotify has dabbled in podcast playlists already. But today we see a muscular rollout of podcast curation which clearly aspires to apply the influence and power of Spotify’s music playlists to podcast listening. Continue Reading
Headliner, a service for podcast promotion, announced that its newest integration is with Liberated Syndication. This deal will see one-click access to Headliner’s tools added to the Libsyn dashboard. Continue Reading
Podcast Radio, the london DAB+ station which plays a 24-hour schedule of podcasts, is announcing today that Alan Alda’s Clear + Vivid, an interview show hosted by the actor, is joining the stations lineup. Some of Alda’s conversations feature Julie Andrew, Carl Reiner and Mel Brooks, Paul McCartney, Betty White, Tom Hanks, Stephen Fry, Madeleine Albright, Conan O’Brien, and Michael J. Fox. Continue Reading
Apple Podcasts is now home to 1 million shows. My Podcast Reviews reported on the count, which came from its Podcast Industry Statistics measurement system. Just under half of those million podcasts appear to be active. Continue Reading