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Podtrac coronavirus tracking: Week-over-week growth for audiences and downloads

Podtrac has shared its weekly podcast listening data of audience trends during the coronavirus pandemic. The period of April 20-26 included two promising results: growth in downloads and audiences.

Last week, Podtrac found a 4% increase in downloads for all of the podcasts it tracks compared with the week prior. It also reported a 2% weekly increase in audience. April 20-26 was the first week since the first in March that both figures were positive. Both metrics are also up over the year to date. Weekly downloads are up 25% from the first week of January and weekly audience grew 6% since then.

Podtrac also broke out performance by podcast category. News shows kept their lead, with +69% growth in downloads for the year-to-date. Comedy came second with 27%, followed by sports with 18% and 15%. Society and culture took a drop of 7% in downloads to date.

The category results also showed some interesting spikes in downloads with the week-over-week figures. April 20-26 saw jumps of 40% for true crime and 28% for history compared with April 13-19. Society and culture downloads fell 12% week-over-week, and music podcasts also posted a decline of 8%.

Anna Washenko

One Comment

  1. The coronavirus pandemic keeps people home and spending time online. That is true when the download of entertainment spike and this trend will still increase when the coronavirus lasts …

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