Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

“On the Mic” podcast starts 3-episode feature about women in podcasting

Posted on by Brad Hill

On the Mic, the industry podcast from ad representation company Ad Results Media (the full name is On the Mic with Ad Results Media) is producing a three-episode miniseries about women in podcasting. It starts with Episode 18 in the feed, which features an interview with LadyGang, which is one of the most popular podcasts for women, with 90 million downloads since it’s launch in 2015. Click through to hear the series trailer. Continue Reading →

Jeff Umbro: Lemonada Media Moves to Stitcher’s Midroll for Ad Sales, an interview with CEO Jessica Cordova Kramer

Posted on by Brad Hill

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading →

NBCUniversal was July big ad spender (Magellan)

Posted on by Brad Hill

Magellan AI has posted its Top 15 spenders, movers & shakers list for July. NBCUniversal is perched as the biggest advertiser, mainly for Peacock, its new streaming TV app which launched on July 15 — $668-thousand was spent across 69 shows to promote Peacock. Click through to hear one of its ads. Turner Broadcasting and Quibi also received spotlight treatment from Magellan. Continue Reading →

Triton Digital U.S. Podcast Report shows nearly unchanging network leadership

Posted on by Brad Hill

Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the July 6 through August 2 period. Most remarkable is the stability of this report compared to the previous one. And we noticed the same thing in our previous coverage. Click through for details. Continue Reading →

NPR podcast revenue to surpass radio, as “sea change” shifts listening

Posted on by Brad Hill

If Q2 was the Covid Quarter, NPR was infected. The U.S. public radio network lost about a quarter of its audience during that period. The main influence? Loss of morning and evening car commuting. But this trend is balanced by shifts to in-home device listening, increasing reach overall. Podcast revenue will surpass broadcast ad revenue for the first time. Click through for details. Continue Reading →

The Podcast Exchange launches TPX Studios production facility for Canadian businesses

Posted on by Brad Hill

Toronto-based podcast advertising company The Podcast Exchange (TPX) is announcing today the launch of TPX Studios, a production facility intended to meet a demand for business podcasting. The focus here is branded podcasting. In its promotion, the company notes that one in three Canadaians listens to podcasts, and that the on-demand audio category, mobile and immersive as it is, is a premium way to reach customers. Continue Reading →