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Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

From Tom Webster, more warnings for the podcasting industry based on broadcast radio’s travails

Posted on November 10, 2022 by Kurt Hanson

This week,  SoundsProfitable‘s Tom Webster posted the second half of an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. (Click here for RAIN’s coverage of part one.) Webster writes,… Continue Reading →

Marketing, News, Podcasting, Thought Leaders

Tom Webster offers warnings for the podcasting industry from broadcast radio’s travails

Posted on November 2, 2022 by Kurt Hanson

Partner at SoundsProfitable (and previously SVP of Edison Research) Tom Webster has posted an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. Webster writes, “Podcasting has had a bad couple… Continue Reading →

Opinion & Features, Podcasting, Thought Leaders

“A Podcasting Glossary” released

Posted on October 31, 2022 by Kurt Hanson

Now available from the Tumblr “F’ing Audio Art” is a glossary of podcasting terms “written over many months while waiting for my computer to render and load files and stuff like that” that is in turns both helpful and amusing.… Continue Reading →

Podcasting

Report: TikTok appears to be preparing to launch a podcast app

Posted on October 17, 2022 by Laura Holt

James Cridland’s Podnews.net reports this morning that French podcast hosting company Audiomeans has spotted “a new bot that is scraping our feeds” and that Audiomeans has tracked it back to the Chinese social media platform TikTok.  The scraping apparently began October… Continue Reading →

Podcasting
1

Edison: Podcasts now beating AM/FM for talk/personality listening

Posted on October 14, 2022 by Kurt Hanson

An upcoming “Spoken Word Audio Report” produced by Edison Research and NPR, which will be released in two weeks, will document that, according to Edison’s sample of “Share of Ear” diarykeepers, podcasts are now Americans’ primary source of personality/talk (as… Continue Reading →

AM/FM/HD/Satellite, Metrics & Research, News, Podcasting

Axios report: Audacy shopping Cadence13 to potential buyers

Posted on October 12, 2022 by Kurt Hanson

According to a recent report from the news website Axios, the U.S.’s second-biggest AM/FM company, Audacy, has hired bankers to explore the sale of its Cadence13 podcast studio. The report says that Audacy has hired Evolution Media Capital, a boutique investment… Continue Reading →

M&A, Podcasting
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Bloomberg: “Podcasters Are Buying Millions of Listeners, Raising Questions About Marketing Tactics”

Posted on October 4, 2022 by Kurt Hanson

According to a recent article published by Bloomberg News, “Broadcasters are always hunting for new, flashy places to promote their shows, ranging from billboards to floats in parades to airplane banners. Some networks, though, have uncovered a less-glamorous, yet highly… Continue Reading →

Advertising & Monetization, News, Podcasting

Podcasts now beating AM/FM/satellite talk among 18-34s (and maybe even among 18-54s)

Posted on September 28, 2022 by Kurt Hanson

According to Edison Research data presented by Cumulus Media exec Pierre Bouvard in his recent “Audioscape 2022” research presentation, among U.S. respondents in the 18-34 age group, of weekly time spent listening to talk/personality audio content, podcasts now receive 60%… Continue Reading →

Metrics & Research, Podcasting Bouvard

Adnan Syed out of prison; “Serial” and “Undisclosed” release new episodes

Posted on September 20, 2022 by Kurt Hanson

Eight years after the podcast “Serial” entranced listeners as podcasting’s first hit podcast, a Baltimore judge yesterday ordered the release of the show’s subject, Adnan Syed, who has been incarcerated for the past 23 years after being convicted of the… Continue Reading →

Podcasting

Acast to reduce headcount by 15%, focus on reaching positive EBITDA by 2024

Posted on September 16, 2022 by Kurt Hanson

The Sweden-based leading podcast platform Acast announced yesterday that it intends to lay off about 15% of its workforce, initiating deliberations during September, as part of a plan to shift towards the creation of profitable growth in line with the… Continue Reading →

Earnings Reports, Podcasting

Plans coming together for October 24th’s “Podcast Day 24” event

Posted on September 6, 2022 by Kurt Hanson

Organized by Radiodays Europe and the team behind the Australian and British Podcast Awards, plans are shaping up for the second annual “Podcast Day 24” event — a hybrid live-in-person and virtual conference taking place in three major global cities… Continue Reading →

Events, Podcasting

Techsurvey 2022: Are public radio fans cooling on podcasting?

Posted on September 5, 2022 by Kurt Hanson

 Consulting and research firm Jacobs Media released the results of its “Public Radio Techsurvey 2022” last week at the Public Radio Program Directors (PRPD) Content Conference in New Orleans, with what commercial radio Techsurvey co-sponsor All Access called “a mostly… Continue Reading →

Metrics & Research, Podcasting, Public Radio

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