Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

iHeartMedia and NBA release a portfolio of 11 new podcasts; create iHeart/NBA Podcast Network

Posted on by Brad Hill

iHeart Media and the National Basketball Association have revealed a slate of team-specific shows released to what is being called the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. Click through for show details and listen links. Continue Reading →

Steve Goldstein: Steve Pratt thinks most podcast marketing is wrong

Posted on by Steve Goldstein

by Steve Goldstein

In this latest installment of the Amplifi Media blog, Steve Goldstein interviews Steve Pratt, the founder and ex-CEO of Pacific Content. The conversation vectors into branded podcasts, naturally, as both Steves have a long history producing that format. Click through to read the whole thing, including the marshmallow test and a legenday John Houseman ad. Continue Reading →

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“Stuff You Should Know” milestone – 3B downloads. That’s billion.

Posted on by Brad Hill

iHeartPodcasts announced today that its acquired show, Stuff You Should Know, hosted by Josh Clark and Chuck Bryant, has been downloaded three billion times. “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast,” said Josh Clark. That’s the kind of rags-to-riches business story that launches thousands of newer shows. Continue Reading →

Podcast downloads show gains (Podtrac) and RAIN Remix of January Top Publishers ranker

Posted on by Brad Hill

Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022.  Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading →

Steve Goldstein: Podcasting is doing fine; thank you

Posted on by Steve Goldstein

by Steve Goldstein

In the latest guest column from Steve Goldstein, he observes the more things change, the more they remain the same. Contrary to shaded scenarios currently in vogue, podcasting is “a healthy, but maturing and evolving business,” according to Steve. Less spaghetti thrown against the wall, please, and more rigor. It’s a good read. Continue Reading →

Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

Posted on by Steve Pratt

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading →

Edison Research bookends the demographic range with new studies of Gen-Z and Boomers

Posted on by Brad Hill

Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading →