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Omny Studio announces podcast listening analytics that include Apple app plays

In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading

TODAY: RAIN/Omny podcast webinar promises exclusive announcement

There are still a few hours left to register for today’s free RAIN/Omny webinar, Beyond the Download: A Deeper Understanding of Podcast Listening. This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is “a game changer.” RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees. Continue Reading

Podcast metrics: A RAIN News webinar featuring Omny Studio

Podcasting is the hot audio category, and podcast measurement is its most important issue. Omny Studio and RAIN News are partnering to produce a free webinar: Beyond the Download: A Deeper Understanding of Podcast Listening. Register now for Tuesday, August 16 at 4pm EDT. the illuminating session will be presented by Matt Saraceni, Head of Content at Omny Studio. Continue Reading

Podcast host ART19 officially launches with new audience measurement technology

ART19, a San Francisco-based podcast host, distributor, and monetization platform, officially launches today after eight months of technology development and partnership formation. Launch partners include Midroll Media), DGital Media, and Wondery. The platform offers technology designed to advance the podcast advertising business. We spoke with co-founder Sean Carr. Continue Reading