Comprehensive coverage of the podcasting industry and its business ecosystem.
iHeartMedia has partnered with Advertising Age to create a podcast called Tagline. The twice-a-month podcast will focus on the advertising, marketing and communications industries, with experts giving an inside look at their work. Continue Reading
Ever since first getting wind of it, we have gotten a kick out of the name collision occurring between this column’s title and the new collaborative research project of DMR/Interactive and Texas A&M University: The Download on Podcasting. We also learned more about what the year-long research project is hoping to achieve. Continue Reading
Bridge Ratings has published an assessment of the podcasting audience, looking not just at the current listenership but also at the people who could become regular listeners. According to its August 2016 survey, the percentage of respondents who have no interest in podcasting has declined to 55%. Continue Reading
As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading
Radical.FM relaunched as Radical Indie this week, fulfilling a plan that started with a November shut-down of the previous online radio service to develop personal broadcasting features. It offers personalized, real-time broadcasting of music and talk. Continue Reading
Podtrac has released its August rankings of podcasts. The list covers publishers using Podtrac’s service to measure program consumption. NPR tops the list for a fifth straight month Continue Reading
Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading
The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
Since launching out of beta, ART19 has hit the ground running and secured a partnership with The New York Times. The venerable publishing company will migrate its entire catalog to the ART19 platform. The first three NYT shows rolling out to ART19 are The Run-Up, Book Review and the latest show, Still Processing. Continue Reading
In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
Brief news items and worthy reads from around the web: Movies and podcasts and why they don’t work; yet another opinion on exclusive releases. Continue Reading
Podcasting network Midroll Media announced two promotions among its leadership. Erik Diehn has been upped from VP of business development to CEO. Lex Friedman has also been promoted to CRO after serving as EVP of sales and development. Continue Reading