Comprehensive coverage of the podcasting industry and its business ecosystem.
A three-person podcast agency called The Podcast Exchange (TPX) has launched in Canada, with the mission of connecting podcasts with advertisers. The company stands in the middle ground between podcast publishers and marketers, and intends to better fertilize that middle ground by matching content to advertising. Continue Reading
Podcast company RadioPublic has adopted a new service for show creators to get paid for their work. For podcasts that participate, RadioPublic will sell ads to bookend episodes, then pay the show creators a set rate for listens on its Android and iOS apps. The current pay is $20 per thousand listens. Continue Reading
True crime podcasting is still having its pop culture moment, which means it’s ripe for the spoofing. Sketch show Portlandia made its own on-point send-up of the familiar show style, and now The Onion is getting in on the act. The humor website has released the first episode of A Very Fatal Murder. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Confirmation that young people do indeed listen to radio. Royalty rates rising for steaming music. Continue Reading
The Nerdist Podcast is getting a new name and a new home. Going forward, it will be called ID10T, with the first episode under the new title airing on Feb. 6. New episodes will become available on Tuesdays and current subscribers won’t need to change their subscriptions or feeds. Continue Reading
Brief news items and worthy reads from around the web. Today’s stories are profiles from podcasting. Two focus on specific programs – The Daily and Pardon My Take – while a third explores how listeners become so attached to their favorite shows and hosts. Continue Reading
Podcast company Gimlet Media has added a unit for film and television. Gimlet Pictures will be led by Chris Giliberti. The new division creates a home for the three projects Gimlet has already launched in film and TV, and will oversee any future developments in that same vein. Continue Reading
In a rare case of national politics reaching into the online audio industry, PodcastOne has announced distribution of $1,000 bonuses to all full-time employees. The company cites the newly passed tax bill which dramatically reduced the top-line corporate tax rate, and also a successful 2017. There might be another reason. Continue Reading
audioBoom announced a new wave of original and co-produced podcasts joining its network. The company is also launching second seasons for multiple shows that it debuted last year. Continue Reading
Apple rolled out the beta version of its hotly-anticipated podcast analytics in December, meaning show producers have had about a month to collect and assess new amounts of data around how their work performs in one of the most important podcast platforms. Wired spoke to several industry leaders about Apple Podcast Analytics, and their early findings support the anecdotal evidence that podcast listeners are indeed deeply engaged with and supportive of their shows. Continue Reading
AdLarge’s digital audio division, cabana, announced another show joining its roster. One Part Podcast is hosted by Jessica Murnane, who uses the show as a platform to help women to improve their lives. The weekly podcast features conversations with guests such as former boxing champion, author, and fellow podcaster Laila Ali. Continue Reading
Media company PRX announced new partnerships with two podcasting networks: Gen-Z Media and Night Vale Presents. PRX will provide marketing, ad sales, and technology for the existing and in-development shows at both networks. Gen-Z Media focuses on properties for children, tweens, and families, while Night Vale Presents emphasizes new voices and content that pushes the bounds of the audio format. Continue Reading