Comprehensive coverage of the podcasting industry and its business ecosystem.
AdsWizz announces today an integration with NextRegie, the advertising agency of NextRadioTV in France, to sell digital audio ad inventory programmatically. NextRadioTV owns and operates radio and TV stations. The thrust of this deal is to market podcast ads programmatically. Continue Reading
Podtrac released its top twenty podcast ranking for February 2018. The ranking is based on Podtrac’s measurement data for unique monthly audience. Placement for shows that do not use Podtrac’s service are determined by using publicly available data in a proprietary algorithm from the company. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Digging into the BBC’s digital switchover plans and lack thereof, plus much more in radio and audio news. Continue Reading
In a major addition to its growing portfolio of hosted clients, podcast tech company ART19 has announced that over 100 NBC-owned podcasts are moving to its platform. Specific networks include NBC Sports, NBC News, MSNBC, CNBC, Bravo, Oxygen and SYFY. Continue Reading
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading
Podtrac has published its February 2018 ranking for podcast publishers. At the top of the chart, nothing has changed from the previous month. In the lower half of the ranking, order of the publishers has been rearranged and one new company made its debut. Continue Reading
Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Continue Reading
Podcast startup CastBox is hopping on the original production bandwagon. The company announced the launch of a new show called Off Track with Hinch and Rossi. The podcast is a collaboration between CastBox and Podglomerate, with support from Indycar. Continue Reading
The BBC will reportedly be getting a new role of podcast commissioner. Bob Shennan, the BBC Director of Radio and Music, announced at the Radiodays Europe conference that the broadcaster is “about to announce” the new role, which will focus on cultivating content beyond the station brands. The effort is aimed at reaching new and young audiences. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Another blow for AM radio, and a blog post on the honesty of modern radio, plus much more. Continue Reading
Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading
Podcast hosting platform Podomatic announced a new distribution option for its shows. Independent podcasts on Podomatic now have the option of being available to listeners on Spotify. Continue Reading