Comprehensive coverage of the podcasting industry and its business ecosystem.
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Mary Meeker’s annual Internet trends report, plus other news and views from the audio landscape. Continue Reading
Start-up Scout.fm is elbowing its way into the crossover space of podcast listening smart speakers. The platform began as a series of experiments on the Amazon Alexa platform and after testing many different voice skills, the team developed a podcast service that tailors recommendations to each listener’s preferences. Continue Reading
WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading
Entertainment hub and media player Plex announced that it has rolled out beta support for podcasts. Anyone with the Plex App can access the new feature now. Listening is available for free with a Plex account. Continue Reading
London-based podcast creation/hosting company audioBoom has raised 500,00 GBP in its continuing efforts to secure operational capital, according to a May 25 filing on the London Stock Exchange website. The money comes from existing investor Candy Ventures (Nick Candy, 90% shareholder), and appears to fund audioBoom operations to June 30 at least. Continue Reading
iHeartMedia is joining the bandwagon of original podcast production. The media conglomerate has inked a deal with Einhorn’s Epic Productions to create an original scripted podcast, the first for iHeartMedia. Continue Reading
A recent entry to the morning news niche of daily podcasting, START HERE from ABC Radio launched on March 28. The 20-minute daily news feature is a highly produced, crisply hosted competitor to Up First (NPR), The Daily (New York Times) and others. We engaged show anchor Brad Mielke in a Q&A over email. Continue Reading
Podtrac has updated its rankings with the top 10 podcast publishers and the top 20 podcasts for April 2018. The publisher ranking found that the U.S. unique monthly audience grew from the previous month for seven of the 10 publishers. The names on both monthly lists showed little change from the March rosters. Continue Reading
Spotify has secured a partnership with Amy Schumer for the comedian to host and produce a podcast for the streaming audio platform. Her show, which doesn’t have a planned release date yet, will cover “pop culture, politics and the world of standup comedy.” Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Contrasting systems for measuring radio listenership. After-effects from the GDPR. Much more from around the world of radio and audio. Continue Reading
Toronto-based podcast sales company The Podcast Exchange (TPX) announced that is has signed to Canadian podcasts to its roster — the first Canadian shows to be represented by TPX. They are: “Canadian True Crime” and “Grownups Read Things They Wrote as Kids.” Continue Reading