Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcasts had a banner year, accumulating ever-growing audiences, ad revenues, and impact on popular culture. That also means podcasts are now subject to the annual practice of the “best of” list. Publications large and small are posting their lists of the top shows of 2018. Here, in one convenient location, are as many of those year-end round-ups as we could find. Continue Reading
Podcasting has been having a banner year, and many new apps and services have emerged to cater to the growing audience. One of the latest is a project called Just Listen from Wenbin Fang, the creator of the minimal Listen Notes database. Just Listen offers an unusual take on podcast discovery. Continue Reading
Stitcher released a year in review report with some highlights from 2018. The infographic showed that 13,479 people listened all 365 days of the year. A dedicated 101 people listened to more than 12 hours a day of Stitcher programming. Continue Reading
Voxnest has released an ambitiously titled State of the Podcast Universe Report, summarizing recent data. It is a meaty summary that includes key metrics from outside sources, and also reveals very interesting internal metrics. Continue Reading
Audioboom announced that the comedic true crime podcast And That’s Why We Drink has joined the Audioboom Originals Network. The expanded deal includes an exclusive premium ad sales and promotional agreement. Continue Reading
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Podtrac has published its ranker of the top podcasts for November 2018, which includes the company’s recently adopted verification labels. Fourteen of the top twenty shows of November are taking advantage of Podtrac’s verified platform. Continue Reading
Cadence13 has partnered with television channel TNT to produce a companion podcast for one of its upcoming programs. Root of Evil is an eight-part podcast about the Hodel family and their connection to the Black Dahlia murder. Yvette Gentile and Rasha Pecoraro, the daughters of Fauna Hodel, host the podcast. Continue Reading
Amplifi Media CEO Steve Goldstein gives some attention and respect to time-shifted audio. He argues that the broader industry should do the same; here’s why. Continue Reading
Blubrry announced that it is the first podcast-hosting service provider to receive certification of its podcast statistics by the Interactive Advertising Bureau Tech Lab. National Public Radio is the other podcasting outfit to receive certification under the IAB guidelines. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James contributes some predictions about radio in 2019. Also he has the story of Vista Radio’s charity drive in Canada along with other items from the radio/audio industry. Continue Reading
Guest columnist Steve Pratt reflects on the podcast industry predictions experts made for Pacific Content last year. Overall, their forecasts were on point. Read on for a look back at what did (and didn’t) happen in 2018. Continue Reading